{"id":9505,"date":"2024-04-24T08:00:00","date_gmt":"2024-04-23T22:00:00","guid":{"rendered":""},"modified":"2024-04-23T21:10:15","modified_gmt":"2024-04-23T11:10:15","slug":"one-nz-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/one-nz-marketing\/","title":{"rendered":"One New Zealand Transforms Customer Marketing Engagement with Salesforce AI"},"content":{"rendered":"\n

Leading communications and connectivity provider One New Zealand (One NZ)<\/a> is using Salesforce Marketing Cloud<\/a> and Data Cloud<\/a> to transform its customer experiences.<\/p>\n\n\n\n

At a glance: <\/strong>After a rebranding, One NZ acquired several different data stacks, marketing systems, and deployment tools, making it challenging to provide customers with personalised experiences.<\/p>\n\n\n\n

Why it\u2019s important:<\/strong> Eighty-eight percent of customers say the experience a company provides is as important as its products or services \u2014 the highest it\u2019s ever been.<\/p>\n\n\n\n

Driving the news:<\/strong> Following its rebranding from Vodafone New Zealand in 2022, One NZ, which powers almost three million connections for its consumer, business, government, and wholesale customers, has committed to consolidating its four marketing engagement platforms into one.<\/p>\n\n\n\n

This will allow One NZ to accurately and consistently apply customer rules, maintain compliance with privacy requests, and categorise its users by plan, services, and preferences, and ensure that customers always receive communications relevant to them.\u00a0<\/p>\n\n\n\n