{"id":9713,"date":"2024-05-08T08:00:00","date_gmt":"2024-05-08T15:00:00","guid":{"rendered":""},"modified":"2024-05-10T00:56:05","modified_gmt":"2024-05-09T14:56:05","slug":"idc-enterprise-b2c-digital-commerce-applications-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/idc-enterprise-b2c-digital-commerce-applications-2024\/","title":{"rendered":"Salesforce Positioned as a Leader in the IDC MarketScape Report for Enterprise B2C Digital Commerce"},"content":{"rendered":"\n<p>Salesforce today announced it has been named a Leader in the IDC MarketScape Report: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment\u00b9. Salesforce was evaluated for <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, which recently added new B2C commerce innovations that leverage data and AI to help businesses drive efficiency and revenue growth through tailored shopping experiences.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>According to the 2024 Salesforce <a href=\"https:\/\/www.salesforce.com\/au\/resources\/research-reports\/state-of-commerce\/\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">State of Commerce<\/a> report, B2C companies are increasingly generating revenue from digital channels. The share of revenue from digital has risen from 32% in 2022 to 44% today and is projected to reach 55% by 2026.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commerce Cloud is trusted by many of the world&#8217;s largest retailers to maximize their digital commerce revenue through highly personalized digital experiences with CRM, trusted AI, and data at the core of each customer engagement.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tPower Growth Everywhere with Commerce Cloud.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Scale commerce with confidence on the most complete platform, powered by Einstein 1 \u2014 the #1 AI CRM and trusted platform for your customer data.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/commerce\/\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE:<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-report-notes\"><strong>The report notes:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The IDC MarketScape Report identified several strengths for enterprise B2C commerce companies using Commerce Cloud, including its market awareness, comprehensive platform, emphasis on AI, and support for developers.&nbsp;<\/li>\n\n\n\n<li>\u201cConsider Salesforce Commerce Cloud if your organization is focused on differentiating via business agility, AI, and data, and deep relationships (with people) from a platform that is very business user friendly.\u201d<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consider Salesforce Commerce Cloud if your organization is focused on differentiating via business agility, AI, and data, and deep relationships (with people) from a platform that is very business user friendly.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective:<\/strong> \u201cCommerce leaders build digital commerce experiences on Commerce Cloud because it is a trusted and reliable platform \u2013 a position which we believe that the latest IDC MarketScape helps to reinforce,\u201d said Michael Affronti, SVP and General Manager of Commerce Cloud. \u201cBuilt on the Einstein 1 Platform, and powered by CRM,&nbsp; trusted AI, and data, Commerce Cloud delivers commerce in 84 countries with 99.99% uptime so our customers can process 20,000 orders per minute and consistently deliver personalized customer experiences at scale.\u201d<\/p>\n\n\n\n<p><strong>Innovation in action: <\/strong>Some of the latest <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/01\/14\/nrf-commerce-marketing-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">innovations<\/a> in Commerce Cloud for B2C commerce include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Automation with Generative Page Designer: <\/strong>Commerce businesses can now create beautiful web experiences using generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.&nbsp; For example, a merchandiser can easily build a campaign landing page for a new line of running shoes by inputting a few prompts into Page Designer to quickly generate a new web page that mirrors the branding on its existing storefront.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Enhanced Flexibility &amp; Developer Extensibility: <\/strong>Developers can now create custom REST APIs for any endpoint, giving them a fast path to building headless experiences. Combined with new enhancements to <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/hybrid-composable-storefront\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hybrid Storefronts<\/a>, companies have the most choice and flexibility for building composable pages within their commerce storefronts.&nbsp;<\/li>\n\n\n\n<li><strong>Merchandiser Efficiency for Composable Storefront: <\/strong>With new Storefront Preview for Composable Storefront, commerce companies can preview website data for a specific shopper segment or region \u2013 such as product, Generative Page Designer content, and pricing information \u2013 on any given date. With a simplified single sign-on experience, existing users will automatically have their accounts linked to their role, reducing admin overhead for updating user privileges.<\/li>\n\n\n\n<li><strong>Expanded Partner Network:<\/strong> More than 180 new independent software vendor listings have been added for B2C commerce in the past three years across key areas of marketplace, PIM, fulfillment, payments and tax, rich media, and composable accelerators for content management and search.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12942\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/cyber-week-results-anz-2025\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Releases 2025 Cyber Week Predictions\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/cyber-week-results-anz-2025\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAustralian Shoppers Lean on AI to Power Cyber Week Resurgence\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12881\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/2025-cyber-week-predictions\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Releases 2025 Cyber Week Predictions\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/2025-cyber-week-predictions\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Data: Amid Record-Breaking Cyber Week, AI Agents Expected to Influence $73B in Sales\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/9713\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-additional-information\"><strong>Additional information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get an excerpt of the IDC MarketScape Report <a href=\"https:\/\/www.salesforce.com\/form\/commerce\/idc-marketscape-enterprise-b2c-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Commerce Cloud<\/a>&nbsp;<\/li>\n\n\n\n<li>Join us May 22 and 23 in Chicago and on Salesforce+ for <a href=\"https:\/\/www.salesforce.com\/connections\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Connections<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u00b9IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment (Doc #US49742623 March 2024)&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced it has been named a Leader in the IDC MarketScape Report: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment\u00b9. Salesforce was evaluated for Commerce Cloud, which recently added new B2C commerce innovations that leverage data and AI to help businesses drive efficiency and revenue growth through tailored shopping experiences.&nbsp; Why it [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1287],"sf_theme":[1115],"sf_topic":[1129],"sf_product":[1128],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-9713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlight-product","sf_theme-digital-transformation","sf_topic-awards-and-recognition","sf_product-commerce-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Positioned as a Leader in the IDC MarketScape Report for Enterprise B2C Digital Commerce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/idc-enterprise-b2c-digital-commerce-applications-2024\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Positioned as a Leader in the IDC MarketScape Report for Enterprise B2C Digital Commerce\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced it has been named a Leader in the IDC MarketScape Report: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment\u00b9. 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