{"id":9795,"date":"2024-05-15T07:00:00","date_gmt":"2024-05-15T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9795"},"modified":"2024-05-16T01:42:23","modified_gmt":"2024-05-15T15:42:23","slug":"ai-for-channel-managers","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-for-channel-managers\/","title":{"rendered":"Salesforce Extends Generative AI Capabilities to Channel Sales Teams"},"content":{"rendered":"\n<p>Salesforce today announced new <a href=\"https:\/\/www.salesforce.com\/au\/artificial-intelligence\/einstein-ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a>, <a href=\"https:\/\/www.salesforce.com\/au\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>, and <a href=\"https:\/\/www.salesforce.com\/au\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> sales innovations for its <a href=\"https:\/\/www.salesforce.com\/au\/sales\/partner-relationship-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partner Relationship Management (PRM) solution<\/a>.\u00a0<\/p>\n\n\n\n<p>Salesforce\u2019s latest generative and predictive AI is now available to channel managers, third-party resellers, brokers, and all types of indirect sellers. <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI<\/a> adds new capabilities to scale channel management and accelerate partner selling. Additionally, the AI surfaced directly in the CRM helps channel managers and their partners stay focused and in sync on the highest priority opportunities. This announcement extends Einstein for Sales directly into the workflows of channel managers and their partners. <a href=\"https:\/\/www.salesforce.com\/einsteincopilot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a> saves time and helps channel managers focus at scale by automating administrative tasks and proactively sharing insights on the most promising leads and opportunities. And, with Slack AI and PRM for Slack, internal and external partners can collaborate and share data and insights quickly.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tLearn More About Partner Relationship Management.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Grow revenue with a personalized partner experience, built using the #1 AI CRM<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/sales\/partner-relationship-management\/\" target=\"_blank\">\n\t\t\t\t<span>CLICK HERE:<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>75% of the world\u2019s commerce <a href=\"https:\/\/www.partnerinsight.io\/post\/jay-mcbain-forrester-75-of-world-trade-flows-indirectly-pt1-3#:~:text=75%25%20of%20all%20world%20trade,bought%2C%20it%27s%20from%20a%20retailer.\" target=\"_blank\" rel=\"noreferrer noopener\">comes<\/a> through third-party channels or indirect sales.&nbsp;<\/li>\n\n\n\n<li>90% of sales professionals <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/future-of-sales-research-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">say<\/a> intelligent insights cut closing times significantly.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s new: <\/strong>With new AI, CRM, and Slack capabilities in PRM, channel managers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scale communications for partners with rich CRM context and generative AI using <strong>Einstein Sales Emails in PRM.<\/strong><\/li>\n\n\n\n<li>Summarize accounts and partner performance with <strong>Einstein Copilot, <\/strong>giving channel managers complete visibility across partner deals.&nbsp;<\/li>\n\n\n\n<li>Find and distill collective knowledge on deals quickly with <strong>Slack AI<\/strong>. Native generative AI in Slack provides instant conversation summaries and enhanced search capabilities that make it easier for users to stay up-to-speed on deal conversations and data coming into Slack from the PRM for Slack app.<\/li>\n\n\n\n<li>Create a joint strategy for pipeline growth supported with AI insights using <strong>Pipeline Inspection in PRM. <\/strong>Channel managers and partners no longer have to rely on spreadsheets to track prospecting efforts and pipeline. Pipeline Inspection in PRM gives everyone a unified, real-time view of their pipeline.<\/li>\n\n\n\n<li>Focus partners on the best deals with <strong>Lead and Opportunity Scoring in PRM<\/strong> at the individual lead and opportunity level as well as in Pipeline Inspection.<\/li>\n<\/ul>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>&#8220;New generative AI, data, and automation capabilities in a Slack-first PRM will offer channel sales teams practical tools to enhance partner and internal processes. This will help Salesforce partners and sellers increase collaboration, improve seller productivity on both sides, deepen relationships, and enable growth.&#8221; \u2013 Ryan Nunez, VP, Industry Solutions<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>New generative AI, data, and automation capabilities in a Slack-first PRM will offer channel sales teams practical tools to enhance partner and internal processes.<\/p>\n<cite>Ryan Nunez, VP, Industry Solutions<\/cite><\/blockquote>\n\n\n\n<p><strong>Customer perspective: <\/strong>\u201cThanks to Partner Relationship Management, our team can help our partners get up and running faster, and they can automate a lot of what they used to do previously. We&#8217;re also excited to see how the AI insights \u2014 such as lead scoring \u2014 will give our partners clear guidance on what to focus on much faster.&#8221; \u2013 Hooman Shahidi, Chief Executive Officer and Co-Founder, EVPassport<\/p>\n\n\n\n<p><strong>Availability:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einstein Copilot is generally available today, and Einstein Sales Emails for Partner Relationship Management will be available May 14, 2024.<\/li>\n\n\n\n<li>AI capabilities for Partner Relationship Management, including scoring and pipeline inspection, are generally available.<\/li>\n\n\n\n<li>Slack AI and PRM for Slack are currently generally available.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about bringing data and AI to partners with <a href=\"https:\/\/www.salesforce.com\/au\/sales\/partner-relationship-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce PRM<\/a>\u00a0<\/li>\n\n\n\n<li>See the partner solution in action at our <a href=\"https:\/\/invite.salesforce.com\/partnerrelationshipmanagementh\" target=\"_blank\" rel=\"noreferrer noopener\">June 12 PRM workshop<\/a><\/li>\n\n\n\n<li>Listen into <a href=\"https:\/\/www.salesforce.com\/au\/form\/events\/webinars\/form-rss\/4572718?utm_campaign=amer_slobaw&amp;utm_content=SalesCloud,Salesforce+Sales+Cloud_Salesblazer&amp;utm_medium=organic_social&amp;utm_source=linkedin,twitter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">our conversation with Atlassian<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.salesforce_prm_setup_gen_ai_sales_emails.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Sales Emails for PRM<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced new AI, CRM, and Slack sales innovations for its Partner Relationship Management (PRM) solution.\u00a0 Salesforce\u2019s latest generative and predictive AI is now available to channel managers, third-party resellers, brokers, and all types of indirect sellers. Generative AI adds new capabilities to scale channel management and accelerate partner selling. Additionally, the AI surfaced [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1166],"sf_theme":[1115],"sf_topic":[1092,1093],"sf_product":[1654,1144],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-9795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product-news-announcements","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_product-einstein-copilot","sf_product-slack","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Extends Generative AI Capabilities to Channel Sales Teams - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-for-channel-managers\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Extends Generative AI Capabilities to Channel Sales Teams\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced new AI, CRM, and Slack sales innovations for its Partner Relationship Management (PRM) solution.\u00a0 Salesforce\u2019s latest generative and predictive AI is now available to channel managers, third-party resellers, brokers, and all types of indirect sellers. 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