{"id":9841,"date":"2024-05-20T07:00:00","date_gmt":"2024-05-20T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9841"},"modified":"2024-05-23T00:01:46","modified_gmt":"2024-05-22T14:01:46","slug":"ai-policy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-policy\/","title":{"rendered":"Salesforce: Enterprise AI Needs a Nuanced Policy Approach"},"content":{"rendered":"\n<p>Salesforce has released a <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/shaping-the-future-a-policy-framework-for-trusted-enterprise-ai.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">white paper<\/a> that offers recommendations for a policy framework to address the various use cases of the technology \u2014 including enterprise and consumer applications.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Enterprise AI adoption <a href=\"https:\/\/www.salesforce.com\/news\/stories\/eu-ai-act-news\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">is on the rise<\/a>, and governments around the world are <a href=\"https:\/\/www.salesforce.com\/news\/stories\/eu-ai-act-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">beginning to establish<\/a> policies and regulations that will ensure AI benefits everyone.\u00a0<\/p>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cIn the midst of a global technology revolution, and in order to harness the power of AI responsibly, governments, businesses, and civil society must partner together to build the right frameworks and guidelines. This begins with the right foundational research to understand the AI landscape,\u201d said Sabastian Niles, President &amp; Chief Legal Officer.<\/p>\n\n\n\n<p><strong>Go deeper:<\/strong> The Salesforce white paper examines the differences between enterprise AI and consumer AI, and why consideration of these nuances is critical in developing effective policy frameworks. Nuances include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience: <\/strong>Enterprise AI is designed and trained specifically for business settings, while consumer AI is open-ended and available for use by anyone.&nbsp;<\/li>\n\n\n\n<li><strong>Context: <\/strong>Enterprise AI applications often have specialized potential inputs and outputs because they\u2019re designed for specific business needs. Meanwhile, consumer AI can be used in broader contexts, making it more prone to misuse and harmful effects.<\/li>\n\n\n\n<li><strong>Data:<\/strong> Enterprise AI systems typically operate on curated data that is consensually obtained from enterprise customers and deployed in more controlled environments. This approach limits the risk of hallucinations and increases accuracy. On the other hand, consumer AI data can come from a broad range of sources.<\/li>\n\n\n\n<li><strong>Privacy, security, and accuracy: <\/strong>Enterprise companies are often incentivized to offer additional security safeguards for their customers as a way to help protect their reputation and competitive advantage. Consumer AI applications are not beholden to these requirements.&nbsp;<\/li>\n\n\n\n<li><strong>Contractual obligations:<\/strong> Enterprise AI companies are obligated to meet customer contracts and procurement rules, which often involves regular review cycles. This is in direct contrast with consumer AI companies, who instead inform users of what data will be collected and how it may be used, with no ability for consumers to negotiate tailored protections.&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As policymakers work to develop frameworks and regulations, Salesforce is ready to lend our expertise and insights to support effective policies that prioritize trust, transparency, and accountability.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Zoom out<\/strong><strong>: <\/strong>\u201cAs enterprise adoption of AI accelerates, we find ourselves at a crucial inflection point \u2014 proactive policies and smart governance are needed to ensure AI develops as a trustworthy force,\u201d said Niles. \u201cThe journey toward responsible AI policy requires collective action and a deep understanding of the nuances distinguishing enterprise AI and consumer AI. As policymakers work to develop frameworks and regulations, Salesforce is ready to lend our expertise and insights to support effective policies that prioritize trust, transparency, and accountability.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13262\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024\" class=\"content-card__image\" alt=\"Chart showing top industry cloud solutions for public sector based on strength of offering and strength of strategy.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=300&amp;h=169 300w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Named a Leader in Analyst Evaluation of Industry Cloud Solutions For Public Sector\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"11381\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/the-future-of-ai-agents-top-predictions-trends-to-watch-in-2026\/\"\n\t>\n\t\t\t<div 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/the-future-of-ai-agents-top-predictions-trends-to-watch-in-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Future of AI Agents: Top Predictions and Trends to Watch in 2026\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t15 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/9841\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-explore-further\"><strong>Explore further:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full Enterprise AI white paper <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/shaping-the-future-a-policy-framework-for-trusted-enterprise-ai.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-regulation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s support for risk-based AI regulation<\/a><\/li>\n\n\n\n<li>Review <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/sustainable-ai-framework-accelerator\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s Sustainable AI Policy Principles<\/a><\/li>\n\n\n\n<li>Revisit Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/stories\/eu-ai-act-news\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">response<\/a> to recent AI legislation in the EU<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce has released a white paper that offers recommendations for a policy framework to address the various use cases of the technology \u2014 including enterprise and consumer applications.&nbsp; Why it\u2019s important: Enterprise AI adoption is on the rise, and governments around the world are beginning to establish policies and regulations that will ensure AI benefits [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1115],"sf_topic":[1092,1093,1155],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-9841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-public-policy","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce: Enterprise AI Needs a Nuanced Policy Approach - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/ai-policy\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce: Enterprise AI Needs a Nuanced Policy Approach\" \/>\n<meta property=\"og:description\" content=\"Salesforce has released a white paper that offers recommendations for a policy framework to address the various use cases of the technology \u2014 including enterprise and consumer applications.&nbsp; Why it\u2019s important: Enterprise AI adoption is on the rise, and governments around the world are beginning to establish policies and regulations that will ensure AI benefits [&hellip;]\" \/>\n<meta property=\"og:url\" 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