{"id":9845,"date":"2024-05-22T05:00:00","date_gmt":"2024-05-22T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9845"},"modified":"2024-05-24T02:22:59","modified_gmt":"2024-05-23T16:22:59","slug":"what-is-einstein-copilot-marketers-merchants","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/what-is-einstein-copilot-marketers-merchants\/","title":{"rendered":"How Einstein Copilot for Marketing and Merchants Helps Brands Personalize Content with Data and AI"},"content":{"rendered":"\n

Marketers and merchants are always looking to deliver highly personalized omni-channel experiences to customers. That\u2019s because 80% of customers<\/a> say the experience a company provides is as important as its products and services, and 56% of customers<\/a> also expect offers to be personalized \u2013 on every channel.<\/p>\n\n\n\n

Unfortunately, brands struggle with delivering omni-channel experiences and often rely on different solutions to solve the problem for them. And with many different systems in play, few companies have built a single source of truth with their data to help them better understand and serve their customers.<\/p>\n\n\n\n

Enter two new innovations announced at Connections 2024<\/a>: Einstein Copilot for marketers and merchants. <\/p>\n\n\n\n

Built on the Salesforce Einstein 1 Platform<\/a>, these new Copilots are powered by company-specific data stored in Data Cloud<\/a>. They\u2019re connected to Salesforce data and metadata, which means that marketers and merchants can ask Copilot questions and receive trusted responses based on the complete context of a customer\u2019s brand relationship.\u00a0<\/p>\n\n\n\n

We sat down with Salesforce SVP and General Manager of Commerce Cloud, Michael Affronti<\/a>, to learn more about how marketers and merchants can use these trusted AI assistants to drive more consistent and personalized campaigns and experiences across every channel. Here\u2019s what he had to say: <\/p>\n\n\n\n

Q. What is Einstein Copilot for Marketers and how does it support users? <\/strong><\/h4>\n\n\n\n

Einstein Copilot for Marketers is a trusted campaign creation assistant with grounded responses based on a user\u2019s brand voice and their customer data. It can answer questions but also generate content, marketing briefs, and email campaigns.<\/p>\n\n\n

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Einstein Copilot for Marketers helps companies generate marketing campaigns for targeted audiences <\/em><\/figcaption><\/figure>\n
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