{"id":9853,"date":"2024-05-22T05:00:00","date_gmt":"2024-05-22T12:00:00","guid":{"rendered":""},"modified":"2024-05-23T00:04:40","modified_gmt":"2024-05-22T14:04:40","slug":"connections-commerce-cloud-news-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/connections-commerce-cloud-news-2024\/","title":{"rendered":"Salesforce Launches Commerce Cloud Features to Help Merchants Deliver Richer Online Shopping Experiences &#8211; From Site Development to Customer Checkout"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Salesforce Checkout increases buyer conversion with a universal checkout experience that connects to all customer touchpoints on the Einstein 1 Platform&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Headless commerce capabilities for B2B<\/em><strong><em> <\/em><\/strong><em>help developers build and scale B2B sites quickly to keep pace with shifting markets<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Composable commerce enhancements for B2C allows developers to quickly assemble customized commerce experiences to meet the specific needs of consumers<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Salesforce today introduced three new <a href=\"https:\/\/www.salesforce.com\/au\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> innovations to help businesses build commerce sites that can boost revenue while delivering personalized customer experiences. These improved development and checkout capabilities will help merchants address growing customer expectations for a seamless, integrated experience across all channels.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>With <a href=\"https:\/\/www.pwc.de\/de\/consulting\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">32% of customers<\/a> stating they will abandon a brand after one poor experience, the importance of acquiring and retaining digital commerce customers is at an all-time high. As such, many business-to-business (B2B) and business-to-consumer (B2C) companies are looking for ways to deliver more consistent, connected, and data-driven ecommerce experiences to chronic retail challenges like shopping cart abandonment and shrinking customer loyalty.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGrow revenue everywhere with Commerce Cloud.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Scale commerce with confidence on the most complete platform, powered by Einstein 1 \u2014 the #1 AI CRM and trusted platform for your customer data.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/commerce\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE <\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Go deeper: <\/strong>Salesforce\u2019s new site development and checkout features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce Checkout: <\/strong>A<strong> <\/strong>unified, one-click checkout platform connected to customer data, Salesforce Checkout is built on the <a href=\"https:\/\/www.salesforce.com\/au\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a> to provide shoppers with more consistent, cross-channel experiences throughout their buying journeys \u2014 no matter where they engage with a brand. Salesforce Checkout also has built-in merchant services for payments, tax, and shipping, cutting lengthy integrations and hefty vendor bills. Stripe now powers these native tax services as part of its expanded partnership with Salesforce Commerce Cloud.\n<ul class=\"wp-block-list\">\n<li>A customer, for example, can purchase an air conditioner from an HVAC company\u2019s website on their computer. While a field agent is installing it in the building, the customer can pull up their mobile phone and conveniently pay for the installation with a single click, using the same checkout experience with their stored preferred payment method \u2013 all on the same site.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Headless commerce capabilities for B2B:<\/strong><strong><em> <\/em><\/strong>Developers can implement headless commerce with out-of-the-box APIs in Commerce Cloud that help merchants create engaging B2B sites that rival traditional consumer shopping experiences. The framework can be customized to fit the needs of businesses and includes access to both Salesforce platform APIs and commerce-specific APIs. B2B commerce companies can also integrate with hundreds of apps developed by the Salesforce partner ecosystem on AppExchange, to build and scale headless commerce projects in record time with less complexity.\n<ul class=\"wp-block-list\">\n<li>For example, a manufacturer that traditionally makes and processes sales through an internal portal that\u2019s only available to its reps could quickly build a customer-facing storefront during its peak order season that allows buyers to place small or one-time orders on their own. This can increase efficiency and decrease the workload of reps who are handling more complex orders.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Composable Commerce Enhancements for B2C:<\/strong><em> <\/em>Developers can<em> <\/em>combine or create templated, composable, and customizable headless approaches to B2C ecommerce site development with new powerful Salesforce APIs and out-of-the-box personalization functionality. The ready-to-implement personalization features \u2014 such as Product Listing Page (PLP) tiles, site map generation, store locator, and Buy Online Pickup in Store \u2014 reduce development time and can also be customized to meet every business\u2019 needs. Customers can leverage SI partners within Commerce Cloud\u2019s trusted partner ecosystem to help build these hybrid commerce experiences quickly and at scale.\n<ul class=\"wp-block-list\">\n<li>For example, by using the new integrated personalization features for composable commerce, a merchant at a women\u2019s apparel brand can pivot and capitalize on a flash fashion trend \u2013 without disrupting operations \u2013 by creating new PLPs that feature apparel and product descriptions related to the trend.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cCommerce companies are looking to architect high-caliber ecommerce sites that can swiftly adapt to changing customer expectations and continue to foster strong customer relationships. With the combined power of data, AI, and CRM, Commerce Cloud gives brands the choice of the right tool so they can build superior shopping experiences their way.\u201d \u2013 Michael Affronti, GM and SVP of Commerce Cloud<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With the combined power of data, AI, and CRM, Commerce Cloud gives brands the choice of the right tool so they can build superior shopping experiences their way.\u201d<\/p>\n<cite>Michael Affronti, GM and SVP of Commerce Cloud<\/cite><\/blockquote>\n\n\n\n<p><strong>Availability:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce Checkout, Headless B2B Commerce, and Composable Commerce for B2C will all be generally available this summer.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12942\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/cyber-week-results-anz-2025\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Releases 2025 Cyber Week Predictions\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/cyber-week-results-anz-2025\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAustralian Shoppers Lean on AI to Power Cyber Week Resurgence\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12881\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/2025-cyber-week-predictions\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Releases 2025 Cyber Week Predictions\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/11\/Salesforce-2025-Cyber-Week-Shopping-Predictions.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/2025-cyber-week-predictions\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Data: Amid Record-Breaking Cyber Week, AI Agents Expected to Influence $73B in Sales\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/posts\/9853\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>More information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch Connections 2024 on <a href=\"https:\/\/www.salesforce.com\/plus\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/au\/products\/commerce-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about<\/a> Commerce Cloud<\/li>\n\n\n\n<li>Get the latest <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">State of Commerce<\/a> research<\/li>\n\n\n\n<li>Find out more about <a href=\"https:\/\/www.salesforce.com\/blog\/define-headless-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">headless commerce<\/a> and its growing popularity<\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce Checkout increases buyer conversion with a universal checkout experience that connects to all customer touchpoints on the Einstein 1 Platform&nbsp; Headless commerce capabilities for B2B help developers build and scale B2B sites quickly to keep pace with shifting markets Composable commerce enhancements for B2C allows developers to quickly assemble customized commerce experiences to meet [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1166],"sf_theme":[1115],"sf_topic":[1127,1093],"sf_product":[1128],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-9853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product-news-announcements","sf_theme-digital-transformation","sf_topic-commerce","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Launches Commerce Cloud Features to Help Merchants Deliver Richer Online Shopping Experiences - From Site Development to Customer Checkout - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/connections-commerce-cloud-news-2024\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Launches Commerce Cloud Features to Help Merchants Deliver Richer Online Shopping Experiences - From Site Development to Customer Checkout\" \/>\n<meta property=\"og:description\" content=\"Salesforce Checkout increases buyer conversion with a universal checkout experience that connects to all customer touchpoints on the Einstein 1 Platform&nbsp; 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