{"id":9962,"date":"2024-06-05T06:00:00","date_gmt":"2024-06-05T13:00:00","guid":{"rendered":""},"modified":"2024-06-06T20:06:09","modified_gmt":"2024-06-06T10:06:09","slug":"rag-business-impact","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/","title":{"rendered":"Independent Analyst Firm: Retrieval Augmented Generation Offers a More Efficient Pathway for Trusted Generative AI"},"content":{"rendered":"\n<p>A <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/451_Salesforce_Business_Impact_Brief_May2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">new analysis<\/a> by 451 Research explores why some enterprises are hesitant to leverage traditional generative AI tools and how an approach known as <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-retrieval-augmented-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">retrieval augmented generation (RAG)<\/a> is emerging to help overcome adoption challenges.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>Most commercially available generative AI tools are based solely on large language models (LLMs), which can sometimes produce hallucinations, reflect the biases of the data they\u2019re trained upon, or lack enough relevant domain knowledge to produce meaningful business insights. Organizations do their best to overcome such issues by \u201cfine-tuning\u201d their LLMs. But doing so can take significant time and money while consuming tremendous amounts of energy.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHow Einstein Copilot Uses RAG.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/retrieval-augmented-generation-explained\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Diving deeper: <\/strong>RAG, which enables companies to use their structured and unstructured proprietary data to make generative AI more trusted and relevant, augments LLMs with an external vector database of data, like emails and call transcripts, thereby combining generative AI capabilities with domain-specific information that can reduce hallucinations and bias. Some of the other 451 Research takes include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eighty-seven percent of enterprise leaders view RAG as a viable approach for providing LLMs with additional knowledge to prevent hallucinations, which occur when an AI doesn\u2019t have enough training data to credibly answer a question but produces a result anyway \u2014 one that looks like fact.&nbsp;<\/li>\n\n\n\n<li>Vector databases can be updated more easily and frequently than static LLMs, meaning that a RAG approach has the added benefit of relying on more recent data than an LLM alone.<\/li>\n\n\n\n<li>RAG can help address security and privacy challenges with LLMs because proprietary data resides in a separate database.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Expert perspective:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cRAG deployments can help quell enterprise concerns about trust, bias, and cost,\u201d said James Curtis, Senior Research Analyst, Data, AI &amp; Analytics at S&amp;P Global Market Intelligence&#8217;s 451 Research. \u201cBut not all vector databases are built the same. The future of RAG lies in a services provider\u2019s ability to abstract out the complexity of RAG.\u201d<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"10979\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/09\/17\/google-autonomous-agent-partnership\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" 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more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full 451 Research <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/451_Salesforce_Business_Impact_Brief_May2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">analysis<\/a><\/li>\n\n\n\n<li>Why <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-retrieval-augmented-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">the 3 hottest letters<\/a> in AI are not LLM<\/li>\n\n\n\n<li>Learn how <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/retrieval-augmented-generation-explained\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot uses RAG<\/a><\/li>\n\n\n\n<li>Check out the <a href=\"https:\/\/www.salesforce.com\/nau\/ews\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A new analysis by 451 Research explores why some enterprises are hesitant to leverage traditional generative AI tools and how an approach known as retrieval augmented generation (RAG) is emerging to help overcome adoption challenges. Why it matters: Most commercially available generative AI tools are based solely on large language models (LLMs), which can sometimes [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":9961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[1099],"sf_theme":[1115],"sf_topic":[1092],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-9962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Independent Analyst Firm: Retrieval Augmented Generation Offers a More Efficient Pathway for Trusted Generative AI - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Independent Analyst Firm: Retrieval Augmented Generation Offers a More Efficient Pathway for Trusted Generative AI\" \/>\n<meta property=\"og:description\" content=\"A new analysis by 451 Research explores why some enterprises are hesitant to leverage traditional generative AI tools and how an approach known as retrieval augmented generation (RAG) is emerging to help overcome adoption challenges. Why it matters: Most commercially available generative AI tools are based solely on large language models (LLMs), which can sometimes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-06T10:06:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/06\/RAG_TrustedGenAI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Independent Analyst Firm: Retrieval Augmented Generation Offers a More Efficient Pathway for Trusted Generative AI\",\"datePublished\":\"2024-06-05T13:00:00+00:00\",\"dateModified\":\"2024-06-06T10:06:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/\"},\"wordCount\":361,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/06\/RAG_TrustedGenAI.jpg\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/\",\"name\":\"Independent Analyst Firm: Retrieval Augmented Generation Offers a More Efficient Pathway for Trusted Generative AI - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/06\/RAG_TrustedGenAI.jpg\",\"datePublished\":\"2024-06-05T13:00:00+00:00\",\"dateModified\":\"2024-06-06T10:06:09+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/06\/RAG_TrustedGenAI.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2024\/06\/RAG_TrustedGenAI.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/stories\/rag-business-impact\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/au\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Independent Analyst Firm: Retrieval Augmented Generation Offers a More Efficient Pathway for Trusted Generative AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/au\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/au\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. 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