{"id":10961,"date":"2024-09-17T05:00:00","date_gmt":"2024-09-17T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=10961"},"modified":"2024-09-17T23:14:36","modified_gmt":"2024-09-17T13:14:36","slug":"data-cloud-unstructured-data-announcement","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/09\/17\/data-cloud-unstructured-data-announcement\/","title":{"rendered":"Salesforce Data Cloud Momentum Soars with Rising Adoption and New Innovation That Brings Trusted Data to Agentforce"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Data Cloud saw 130% year-over-year growth in paid customers and processed more than 2 quadrillion records per quarter<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Data Cloud can now surface insights from unstructured audio and video content to Agentforce, making them more contextually aware, knowledgeable, and adaptable to customer needs&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Data Cloud strengthens policy-based governance to better control how sensitive data is shared with Agentforce Agents, adds AI tagging and classification to categorize data, and introduces Private Connect for Data Cloud to enable secure data sharing with external public clouds<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>New Salesforce Datablazers community enables IT leaders, developers, and Data Cloud enthusiasts to stay connected and share insights on the latest data best practices, trends, and tools&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>SAN FRANCISCO \u2014 September 17, 2024 \u2013<\/strong> Salesforce [NYSE: CRM], the #1 AI CRM, continues to build momentum with <a href=\"https:\/\/www.salesforce.com\/au\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, the heartbeat of the Salesforce Platform and foundation of <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>. The growth is fueled by strong business demand for unified data to deliver more personalized, contextually relevant, and timely customer experiences across Customer 360 applications, Flow, analytics, and Agentforce, Salesforce\u2019s groundbreaking suite of autonomous AI agents.\u00a0<\/p>\n\n\n\n<p>Building on that momentum, Salesforce today introduced several new Data Cloud innovations that advance an organization\u2019s ability to transform the customer experience using data and <a href=\"https:\/\/www.salesforce.com\/au\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a>. They include: additions to unstructured data support including native processing of audio and video content \u2014 such as webinars and calls \u2014 to unlock deeper customer insights; a standardized semantic data model that enables Agentforce Agents and humans to interpret and use data consistently; improved search capabilities that factor in customer context and allow for quicker information discovery; real-time data activations to respond instantly to changing customer needs; and additional data security and governance features to safeguard operations and prevent unnecessary data exposure.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"1-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfoKaybF7BlU8o6c8oiPNMCieiqYWoKe14x-lySPl2lBklfWTOZrff-CnHxG3TcCxkaH_MVfZEKGYKWFE88ZefoR0PZas3ryx4kbjixoc4YwXBNaWfnj5phvM-Y0MHmny3CvnB9NcltUmdaNaYy1a2Vxtgq?key=xB8JO99OHjYA2YTxhuslMA\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\"><em>Data Cloud is the heartbeat of Salesforce Platform, bringing data into every single Salesforce activation.<\/em><\/figcaption><\/figure>\n<div id=\"1-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfoKaybF7BlU8o6c8oiPNMCieiqYWoKe14x-lySPl2lBklfWTOZrff-CnHxG3TcCxkaH_MVfZEKGYKWFE88ZefoR0PZas3ryx4kbjixoc4YwXBNaWfnj5phvM-Y0MHmny3CvnB9NcltUmdaNaYy1a2Vxtgq?key=xB8JO99OHjYA2YTxhuslMA\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Data Cloud is the heartbeat of Salesforce Platform, bringing data into every single Salesforce activation.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>As the fastest-growing organic product in Salesforce\u2019s history with 130% YoY growth in paid customers, Data Cloud has shown impressive scale, processing 2.3 quadrillion records (+147% YoY) in the second quarter alone. Companies like <a href=\"https:\/\/www.adecco.com\/en-us\" target=\"_blank\" rel=\"noreferrer noopener\">The Adecco Group<\/a>, <a href=\"https:\/\/www.salesforce.com\/customer-stories\/air-india-delivers-world-class-service-data-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Air India<\/a>, <a href=\"https:\/\/www.salesforce.com\/customer-stories\/astonmartin\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Aston Martin<\/a>, <a href=\"https:\/\/www.salesforce.com\/customer-stories\/fedex\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">FedEx<\/a>, <a href=\"https:\/\/www.salesforce.com\/customer-stories\/kawasaki\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Kawasaki Motors Corp.<\/a>, and <a href=\"https:\/\/www.salesforce.com\/customer-stories\/wyndham\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Wyndham Hotels &amp; Resorts<\/a> rely on Data Cloud daily to help strengthen customer relationships, boost productivity, and improve their bottom lines. <a href=\"https:\/\/www.salesforce.com\/customer-stories\/air-india-delivers-world-class-service-data-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Air India<\/a>, in particular, is unifying its data across loyalty, reservations, and flight systems. Now, the airline has a single source of truth to handle more than 550,000 service cases each month.<\/p>\n\n\n\n<p>\u201cIn this new era of AI and Agents, customer data and metadata are the new gold for the enterprise,\u201d said Rahul Auradkar, EVP and GM for Data Cloud at Salesforce. \u201cEvery day, more companies are using Data Cloud to unify all their data \u2014 from customer interactions and product usage to IoT and social media data \u2014 to gain deeper customer insights across all touchpoints and channels. Because Data Cloud is the foundation of Salesforce, companies can act on data to create the most personalized and meaningful customer experiences.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span class=\"js-twitter-inline\">In this new era of AI and Agents, customer data and metadata are the new gold for the enterprise.&#8221;<\/span><\/p>\n<cite>Rahul Auradkar, EVP and GM for Data Cloud at Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Data Cloud + Customer 360 + Agentforce: <\/strong>Data Cloud surfaces trusted customer data in all Salesforce Customer 360 applications, <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, <a href=\"https:\/\/developer.salesforce.com\/developer-centers\/flow\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Flow<\/a>, and <a href=\"https:\/\/www.salesforce.com\/analytics\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">analytics<\/a> \u2014 creating a foundation for personalized customer experiences and real-time analytics, triggering data-driven actions and workflows, and safely driving AI across all Salesforce apps. With its <a href=\"https:\/\/www.salesforce.com\/blog\/zero-copy\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">zero-copy technolog<\/a><a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">y<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/mulesoft\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft<\/a> connectors, Data Cloud can ingest data from hundreds of diverse data sources, including <a href=\"https:\/\/www.salesforce.com\/au\/data\/what-is-a-data-lake\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">data lakes<\/a> and warehouses. Its built-in vector database converts various data formats\u200c \u2014 \u200cPDFs, texts, calls, voicemails, often trapped in <a href=\"https:\/\/www.box.com\/resources\/unstructured-data-paper\" target=\"_blank\" rel=\"noreferrer noopener\">90% of customer data<\/a>\u200c \u2014 \u200cinto readily usable data and harmonizes it with structured data to create comprehensive customer profiles that are stored as metadata in a unified data foundation. Because it&#8217;s fully integrated in the <a href=\"https:\/\/www.salesforce.com\/au\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>, this metadata can flow seamlessly into any Salesforce application based on set governance policies. This gives every team a 360-degree view of the customer to power trusted AI and drive automation and analytics across every touchpoint \u2014 without compromising data security.<\/p>\n\n\n\n\n\n<p>Data Cloud provides the vital customer data that grounds Agentforce, making agents more contextually aware, knowledgeable, and adaptable to customer needs. For example, when a frustrated customer contacts <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/einstein-service-agent-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service Agents<\/a>, Data Cloud\u2019s <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/retrieval-augmented-generation-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">built-in Retrieval-Augmented Generation (RAG)<\/a> capabilities add real-time insights and context from past emails, support tickets, product photos, voicemails, and any sources as defined by governance policies to help Agentforce better understand the customer perspective. Data Cloud\u2019s hybrid search then identifies the right knowledge article based on customer context to help Agentforce resolve the issue accurately. As customer requests evolve, Data Cloud guides Agentforce with next-best steps, like automating follow-up emails or passing detailed chat summaries to support human representatives. Finally, Tableau Semantics facilitates a seamless transition between AI and employees by ensuring they speak, understand, and operate using the same definitions of data.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tJournalist? Get all the news, resources, and background on the biggest Dreamforce announcements.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/news\/df24-media-resources\/\" target=\"_blank\">\n\t\t\t\t<span>VISIT THE DREAMFORCE MEDIA RESOURCES PAGE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>New innovations and additions:<\/strong><strong> <\/strong>Data Cloud customers now have access to new capabilities and enhancements that make data accessible and actionable across every Salesforce activation, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Support for unstructured audio and video content: <\/strong>With <a href=\"https:\/\/www.box.com\/resources\/unstructured-data-paper\" target=\"_blank\" rel=\"noreferrer noopener\">90% of customer data<\/a> trapped in unstructured formats, businesses and AI can now analyze and extract customer data from previously inaccessible audio and video sources like customer calls, training sessions, product demos, feedback surveys, voicemails, and webinars. This content, now searchable, enriches customer profiles, reveals deeper intent behind customer preferences and behaviors, and improves Agentforce\u2019s accuracy.\n<ul class=\"wp-block-list\">\n<li>For example, by analyzing recorded sales calls, a sales team can pinpoint common objections and refine their pitch to address them more effectively, leading to higher conversion rates.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Cloud connectivity ecosystem expansion: <\/strong>Building on Data Cloud\u2019s promise to be open and extensible, organizations can bring their own data using <a href=\"https:\/\/www.salesforce.com\/au\/data\/connectivity\/data-cloud-connectors\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">additional pre-built Data Cloud connectors<\/a> for apps like Square, Stripe, Meta, Splunk, and more, adding to the rapidly growing connector ecosystem that already supports various data lakes, warehouses, and third-party systems. They can also tap into unstructured data from Google Drive, Microsoft SharePoint, Confluence, and Sitemap into Data Cloud using pre-built integrations provided with <a href=\"https:\/\/anypoint.mulesoft.com\/exchange\/org.mule.examples\/mulesoft-direct-for-datacloud\/minor\/1.0\/\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft Direct for Data Cloud<\/a>. This means data can be pulled in and unified from wherever customers interact, then used to power agentic experiences.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sub-second real-time layer: <\/strong>With <a href=\"https:\/\/www.cio.com\/article\/305274\/its-go-time-for-real-time-data.html\" target=\"_blank\" rel=\"noreferrer noopener\">62% of IT leaders<\/a> noting the need for real-time data to stay competitive, organizations can now ingest, unify, analyze, and act upon data in real time across Salesforce. This powers <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/personalization\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Personalization<\/a>, now built on Data Cloud, along with real-time AI recommendations, analytics, and automations to enable faster decision-making and instant personalization across customer touchpoints.\n<ul class=\"wp-block-list\">\n<li>For example, a support agent assisting a customer with equipment issues can access real-time sensor data, recent maintenance records, and past support tickets directly in <a href=\"https:\/\/www.salesforce.com\/au\/service\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>. If the equipment&#8217;s sensor stops sending data, a triggered alert notifies the agent, allowing them to quickly diagnose the issue and recommend targeted solutions to minimize downtime.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Governance and security for trusted data and AI:<\/strong> To safeguard operations, manage governance at scale, and prevent exposure to unauthorized parties while using AI, these new features improve how structured and unstructured data are managed, protected, and securely shared with AI applications and across the platform.\n<ul class=\"wp-block-list\">\n<li><strong>AI tagging and classification <\/strong>automate the labeling and organization of unstructured data per business policies. Data becomes consistent, governance is easier to apply, and both AI and users can easily search and analyze the data.&nbsp;<\/li>\n\n\n\n<li><strong>Policy-based governance<\/strong> helps achieve access governance at scale by creating granular security policies that grant appropriate access to user groups based on tags, metadata, and user attributes. This simple experience ensures that \u200cusers, including AI, can only access the data it\u2019s permitted to see across the platform.<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Customer-managed keys<\/strong> allow organizations to manage their own encryption keys, ensuring data stays encrypted and secure regardless of how it\u2019s used.&nbsp;<\/li>\n\n\n\n<li><strong>Private Connect for Data Cloud<\/strong> enables organizations to safely share and integrate their data between Data Cloud and public cloud environments by establishing secure, direct network connections between them<strong>. <\/strong>This means data can be safely shared across network boundaries without compromising its integrity.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tableau Semantics: <\/strong>Organizations can organize data based on its meaning and relationships, creating a standardized semantic model that allows anyone to understand, use, and act upon data consistently, regardless of origin.\n<ul class=\"wp-block-list\">\n<li>For example, a hospital can standardize data across these departments, ensuring that a patient\u2019s test results, X-rays, and doctor\u2019s notes are all linked and understood in the same context regardless of how they are written (abbreviations, typos, synonyms, etc).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hybrid search:<\/strong> Organizations can find the most relevant information in the company\u2019s knowledge base by combining semantic capabilities of vector search with the exact match capabilities of keyword search, which are critical to deal with specific domain terms like product names or acronyms. This makes it faster and easier to find information across any medium, such as PDFs, pictures, audios, and videos.\n<ul class=\"wp-block-list\">\n<li>For example, Agentforce can use part numbers found in customer-sent photos to pull up relevant knowledge articles for that product category and help support representatives resolve customer issues faster.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png?w=1024\" class=\"content-card__image\" alt=\"A screenshot of the Quadstar COMS Sales Console showing an SD-WAN quote interface\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2026\/02\/Salesforce-Launches-Telco-Specific-Agents-to-Improve-Customer-Service-and-Maximize-Revenue.png 1200w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches Agentforce for Communications to Turn Every Customer Interaction into a Growth Opportunity for Telcos\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13114\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How Conversation Design Enables Agentic AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_press_release\/10961\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Cloud One:<\/strong> Organizations can now connect multiple <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.glossary.htm&amp;type=5#:~:text=each%20organic%20lead.-,Organization,-A%20deployment%20of\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce orgs<\/a> that may be siloed across different departments, regions, or business units and extend all of Data Cloud\u2019s functionalities across all Salesforce instances using a no-code, point-and-click setup. This allows them to create a single Data Cloud instance as the source of truth, enabling data sharing and actions, like automation, calculated insights, and more across all Salesforce orgs, without creating new Data Clouds for each org.\n<ul class=\"wp-block-list\">\n<li>For example, a sales leader looking to enrich sales leads with a 360-degree view of customers no longer needs to have their team write custom code to integrate Data Cloud data across multiple Salesforce orgs. Instead, a single central Data Cloud can now power each org with its features, seamlessly enriching sales profiles across all Salesforce orgs.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A new data community:<\/strong> Salesforce also announced its new <a href=\"https:\/\/www.salesforce.com\/blog\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datablazer community<\/a>, an online platform to connect IT and business leaders, developers, and Data Cloud enthusiasts. It provides space to learn, share insights, and stay informed on the latest best practices, trends, and tools to maximize the value of data.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>The customer perspective:<\/strong><\/p>\n\n\n\n<p>\u201cSalesforce allows us to fuse together our trusted data from across our business to deliver tailored quality experiences to every current and future Aston Martin customer while creating the personalized, VIP experience they expect, as we look to grow and succeed in the AI era,\u201d said Matthew Randall, Head of Software and Integration, Aston Martin.&nbsp;<\/p>\n\n\n\n<p>\u201cAs a professional recruiting, staffing, and consulting business we match talent to the most exciting companies and opportunities around the world. On any given day, we connect 700,000 people with fulfilling opportunities to match their skills. We are redefining the future of work by enabling augmented recruiter experiences thanks to AI, connecting employees to the right data at the right time. Today, Data Cloud gives 27,000 employee users seamless access to key information to match skills to specific roles,\u201d said Caroline Basyn, Chief Digital and IT Officer, The Adecco Group.&nbsp;<\/p>\n\n\n\n<p>\u201cEach and every one of Wyndham\u2019s hundreds of millions of guests want to be seen and heard on an individual level. Salesforce gives our reservation agents a comprehensive view of the specific guest they\u2019re serving so they can receive a personalized experience based on context about their stay history, loyalty service, and notes from past requests. This is made possible by the suite of products with Salesforce, including Data Cloud, which harmonizes data and unifies guest profiles from our reservation platform. With this data aggregated, agents can now access guests\u2019 booking histories at any franchise property, such as accessible room requests, loyalty status or milestones, personalizing every interaction,\u201d said&nbsp; Scott Strickland, Chief Commercial Officer, Wyndham Hotels &amp; Resorts.<\/p>\n\n\n\n<p><strong>Expected availability: <\/strong>New Data Cloud innovations will be available in pilot, beta, or general availability within the below time frames.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Now<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Customer-managed keys is generally available.&nbsp;<\/li>\n\n\n\n<li>Sub-second real-time layer is generally available and can be enabled through sub-second real-time profiles add-on consumption SKU.<\/li>\n\n\n\n<li>MuleSoft Direct for Data Cloud will be in beta in late September 2024 and requires a MuleSoft Anypoint Platform license to use.<\/li>\n\n\n\n<li>A comprehensive list of pre-built connectors generally available and in beta can be found in <a href=\"https:\/\/www.salesforce.com\/au\/data\/connectivity\/data-cloud-connectors\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud Connectors Directory<\/a>.\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>In October \u201824:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Support to process unstructured audio and video content, currently in pilot, will be generally available.<\/li>\n\n\n\n<li>Data Cloud One will be generally available.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>In November \u201824:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Hybrid search, currently in pilot, will be generally available.<\/li>\n\n\n\n<li>AI tagging and classification will be in beta.<\/li>\n\n\n\n<li>Policy-based governance will be in beta.<\/li>\n\n\n\n<li>Private Connect for Data Cloud will be generally available.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>In February \u201825:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Tableau Semantics, currently in pilot, will be generally available.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-explore-more\"><strong>Explore more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud use cases&nbsp;<\/a><\/li>\n\n\n\n<li>Read about <a href=\"https:\/\/www.salesforce.com\/form\/data\/data-governance\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Governance for the AI Enterprise<\/a><\/li>\n\n\n\n<li>Join the new <a href=\"https:\/\/www.salesforce.com\/blog\/data\" target=\"_blank\" rel=\"noreferrer noopener\">Datablazer<\/a> and <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94V000000DYhhSAG?tab=members&amp;sort=LAST_MODIFIED_DATE_DESC\" target=\"_blank\" rel=\"noreferrer noopener\">Trailblazer<\/a> communities<\/li>\n\n\n\n<li>See how <a href=\"https:\/\/www.salesforce.com\/customer-stories\/wyndham\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Wyndham books faster with Data Cloud<\/a><\/li>\n\n\n\n<li>See how <a href=\"https:\/\/www.salesforce.com\/customer-stories\/fedex\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">FedEx grows shipping revenue with Data Cloud<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data Cloud saw 130% year-over-year growth in paid customers and processed more than 2 quadrillion records per quarter Data Cloud can now surface insights from unstructured audio and video content to Agentforce, making them more contextually aware, knowledgeable, and adaptable to customer needs&nbsp; Data Cloud strengthens policy-based governance to better control how sensitive data is [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":10960,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1112],"sf_theme":[1114],"sf_topic":[1092,1183,1093,1133],"sf_product":[1164,1170,3543],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[3431,3553],"sf_visibility":[],"coauthors":[1410],"class_list":["post-10961","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-data","sf_topic-digital-transformation","sf_topic-dreamforce","sf_product-customer-360","sf_product-data-cloud","sf_product-einstein-ai","sf_location-global","sf_collection-cio-corner","sf_collection-dreamforce-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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