{"id":13734,"date":"2026-09-10T23:21:39","date_gmt":"2026-09-10T13:21:39","guid":{"rendered":"https:\/\/www.salesforce.com\/press-releases\/2026\/09\/10\/salesforce-completes-acquisition-of-fin\/"},"modified":"2026-09-10T23:21:40","modified_gmt":"2026-09-10T13:21:40","slug":"salesforce-completes-acquisition-of-fin","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/09\/10\/salesforce-completes-acquisition-of-fin\/","title":{"rendered":"Salesforce Completes Acquisition of Fin"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Fin\u2019s customer agent platform joins Salesforce, giving companies faster, more flexible ways to automate customer service and deliver measurable outcomes\u00a0<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SAN FRANCISCO, CA \u2014 September 10, 2026<\/strong> \u2014 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, today announced it has completed its acquisition of <a href=\"https:\/\/fin.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fin<\/a>, formerly Intercom, an industry-leading customer agent company. The close of the acquisition brings Fin\u2019s customer agent platform and world-class technical AI team to Salesforce, along with an established global customer base of more than 30,000 companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered by the <a href=\"https:\/\/fin.ai\/cx-models\" target=\"_blank\" rel=\"noreferrer noopener\">Fin model suite<\/a>, the company\u2019s proprietary AI models trained specifically for customer experience, Fin\u2019s AI customer agent resolves complex queries end-to-end across every channel, including live chat, email, WhatsApp, SMS, voice, and Slack &#8211; achieving an industry-leading average resolution rate of 76%.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe #1 customer agent meets the #1 CRM,\u201d said Marc Benioff, Chair and CEO of Salesforce. \u201cThe future of customer service is autonomous, intelligent, and built on trust. Fin brings proven agent technology and an extraordinary AI team to Salesforce, making Agentforce even more powerful for customer service. Together, we\u2019re giving companies of every size the ability to deploy trusted AI agents from day one\u2014accelerating time to value and delivering measurable outcomes at scale.\u201d<\/p>\n\n\n\n<h2 id=\"h-expanding-customer-choice-and-accelerating-time-to-value-nbsp\" class=\"wp-block-heading\"><strong>Expanding Customer Choice and Accelerating Time to Value&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fin\u2019s fast-to-deploy AI agent works seamlessly with the help desks and systems companies already use across the entire customer experience. Alongside Agentforce\u2019s deeply customizable platform, Fin broadens Salesforce\u2019s customer service AI portfolio and gives organizations more choice in how they adopt autonomous service \u2013 ranging from rapid deployment on existing systems to deeply tailored, enterprise-scale transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don\u2019t think there\u2019s a technology quite like Fin in the customer space,\u201d said Eoghan McCabe, CEO and Co-Founder of Fin. \u201cThe big strategic benefit of our decision to join Salesforce is magnitudes more businesses and their customers that we can bring it to. Everyone wins when businesses can perfectly serve their customers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of Salesforce\u2019s AI Labs, Fin will continue to serve its customers, advance its AI agent capabilities, and build market-defining AI models and technology.<\/p>\n\n\n\n<h5 id=\"h-about-salesforce\" class=\"wp-block-heading\"><strong>About Salesforce<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce helps organizations of any size become agentic enterprises &#8211; integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit <a href=\"http:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.salesforce.com<\/a> for more information.\u00a0<\/p>\n\n\n\n<h5 id=\"h-forward-looking-statements-nbsp\" class=\"wp-block-heading\"><strong>Forward-Looking Statements<\/strong>&nbsp;<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">This press release contains \u201cforward-looking statements\u201d within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995 regarding the acquisition of Fin by Salesforce. Forward-looking statements involve substantial risks and uncertainties that could cause actual results to differ materially. Additional information concerning these factors is contained in Salesforce\u2019s filings with the SEC, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Salesforce assumes no obligation to update these forward-looking statements, except as required by law.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fin\u2019s customer agent platform joins Salesforce, giving companies faster, more flexible ways to automate customer service and deliver measurable outcomes\u00a0 SAN FRANCISCO, CA \u2014 September 10, 2026 \u2014 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, today announced it has completed its acquisition of Fin, formerly Intercom, an industry-leading customer agent company. The close of [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":13735,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1109],"sf_theme":[],"sf_topic":[1143],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[1542],"class_list":["post-13734","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-corporate","sf_topic-mergers-and-acquisitions","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Completes Acquisition of Fin - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2026\/09\/10\/salesforce-completes-acquisition-of-fin\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Completes Acquisition of Fin\" \/>\n<meta property=\"og:description\" content=\"Fin\u2019s customer agent platform joins Salesforce, giving companies faster, more flexible ways to automate customer service and deliver measurable outcomes\u00a0 SAN FRANCISCO, CA \u2014 September 10, 2026 \u2014 Salesforce (NYSE: CRM), the world\u2019s #1 AI CRM, today announced it has completed its acquisition of Fin, formerly Intercom, an industry-leading customer agent company. 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