{"id":5756,"date":"2021-06-02T05:00:00","date_gmt":"2021-06-02T12:00:00","guid":{"rendered":""},"modified":"2023-12-21T15:29:45","modified_gmt":"2023-12-21T15:29:45","slug":"salesforce-unveils-new-digital-360-innovations-to-help-companies-go-digital-faster","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2021\/06\/02\/salesforce-unveils-new-digital-360-innovations-to-help-companies-go-digital-faster\/","title":{"rendered":"Salesforce Unveils New Digital 360 Innovations to Help Companies Go Digital Faster"},"content":{"rendered":"\n

Marketing Cloud expands customer data platform to deliver real-time engagement, audience segmentation and loyalty management <\/em><\/p>\n\n\n\n

Commerce Cloud introduces new data integrations; enhances order management and headless commerce capabilities for companies to innovate fast with clicks, not code<\/em><\/p>\n\n\n\n

Google and Salesforce make it easier for companies to transform their marketing and advertising with first-party data<\/em><\/p>\n\n\n\n

New Snapchat integration lets brands use first-party data for personalized ads<\/em><\/p>\n\n\n\n

Companies can now manage WhatsApp channels and messaging within Marketing Cloud to increase customer engagement<\/em><\/p>\n\n\n\n

San Francisco \u2014 Salesforce Connections \u2014 June 2, 2021 \u2014<\/strong> Salesforce, [NYSE: CRM], the global leader in CRM, today announced new innovations across Digital 360<\/a>, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. [Editor’s Note: Salesforce debuted these new technologies and more at the Connections opening keynote.] <\/p>\n\n\n\n

As consumers continue to push the limits of what it means to be digital first \u2014 from buying cars and groceries online to applying for mortgages on their phones \u2014 businesses\u2019 marketing budget is following suit, with online sales reaching over $4 trillion<\/a> and digital expected to hit half of all global ad spend this year. Salesforce is helping companies stay ahead of these shifts, powering an average of more than 100 billion Einstein predictions, sending 682 billion emails<\/a> and delivering three million commerce transactions on average each day in 2020. <\/p>\n\n\n\n

To get more from digital, companies need to create connected experiences and have a complete understanding of their customers\u2019 preferences, passions and needs. New technologies from Salesforce combine data and digital to make this possible \u2014 bringing together marketing, commerce, sales and service, so companies can put customers at the center of their digital strategy.<\/p>\n\n\n\n

\u201cBeing digital first and customer centric has never been more important,\u201d said David Schmaier, President and Chief Product Officer, Salesforce. \u201cWith Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.\u201d<\/p>\n\n\n\n

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With Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.<\/span><\/p>\nDavid Schmaier, President and Chief Product Officer<\/cite><\/blockquote>\n\n\n\n

Marketing Cloud 360: The next generation of marketing <\/h2>\n\n\n\n

With the next generation of Marketing Cloud, marketers can get to know their customers through a single source of truth to engage with relevancy, humanize every moment at scale with AI-powered personalization to inspire action and loyalty, and optimize overall marketing impact with unified analytics.<\/p>\n\n\n\n