{"id":5851,"date":"2023-03-21T04:00:00","date_gmt":"2023-03-21T11:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=5851"},"modified":"2023-03-21T04:00:00","modified_gmt":"2023-03-21T11:00:00","slug":"salesforce-to-power-mclaren-racings-world-class-fan-experience","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2023\/03\/21\/salesforce-to-power-mclaren-racings-world-class-fan-experience\/","title":{"rendered":"Salesforce to Power McLaren Racing\u2019s World-Class Fan Experience"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

McLaren Racing today announced that it will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences.<\/p>\n\n\n\n

Salesforce will help McLaren deepen the relationship with its global fanbase and connect with fans and partners in new markets through its Customer 360 product suite<\/a>. Specifically, McLaren will use Sales Cloud<\/a>, Service Cloud<\/a>, Marketing Cloud<\/a>, and MuleSoft<\/a> to engage its fans from anywhere with relevant and personalized content to build life-long relationships.<\/p>\n\n\n\n

Through the multi-year partnership, Salesforce will power McLaren to deliver new and enhanced digital fan experiences across all F1 races. This will include providing bespoke opportunities to fans through the McLaren App, a new personalized digital guest check-in experience, and unique offers to McLaren Plus subscribers.<\/p>\n\n\n\n

During the 2023 F1 season, Salesforce branding will be represented in McLaren\u2019s garages and across the team\u2019s digital touchpoints.<\/p>\n\n\n\n

Zak Brown, CEO, McLaren Racing, said:<\/strong><\/p>\n\n\n\n

\u201cWe are delighted to integrate Salesforce\u2019s capabilities into the McLaren Formula 1 Team. Salesforce will help us strengthen our connection with our passionate fans and partners around the world. We\u2019re looking forward to using Salesforce data to create exclusive content that boosts the quality of our engagement.<\/p>\n\n\n\n

\u201cOur 60th<\/sup> anniversary milestone is an exciting opportunity to connect and celebrate with our global fanbase, and I can think of no better time to kick-start this exciting partnership.\u201d<\/p>\n\n\n\n

Colin Fleming, Executive Vice President, Global Brand Marketing for Salesforce said:<\/strong><\/p>\n\n\n\n

\u201cSalesforce is proud to partner with McLaren to bring them even closer to their fans across their digital platforms. McLaren is one of the most decorated names in motorsport and we are thrilled to partner with them to deliver amazing digital experiences that help them connect with their global fanbase in a whole new way.\u201d<\/p>\n\n\n\n

Learn more about how Salesforce is powering McLaren to become a customer company here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. McLaren Racing today announced that it will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique […]<\/p>\n","protected":false},"author":128,"featured_media":5852,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1126],"sf_theme":[1121],"sf_topic":[1176,1102],"sf_product":[1135,1170],"sf_industry":[1103],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[1173],"class_list":["post-5851","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-automotive","sf_topic-customer-engagement","sf_product-marketing-cloud","sf_product-data-cloud","sf_industry-automotive","sf_location-global"],"yoast_head":"\nSalesforce to Power McLaren Racing\u2019s World-Class Fan Experience - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2023\/03\/21\/salesforce-to-power-mclaren-racings-world-class-fan-experience\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce to Power McLaren Racing\u2019s World-Class Fan Experience\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. 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