{"id":7639,"date":"2022-06-08T05:00:00","date_gmt":"2022-06-08T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=7639"},"modified":"2022-06-08T05:00:00","modified_gmt":"2022-06-08T12:00:00","slug":"marketing-commerce-cloud-connections-news-2022","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2022\/06\/08\/marketing-commerce-cloud-connections-news-2022\/","title":{"rendered":"Salesforce Announces New Customer 360 Innovations Across Commerce and Marketing Clouds for Building Trusted Relationships at Scale"},"content":{"rendered":"\n<p><em>Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience&nbsp;<\/em><\/p>\n\n\n\n<p><em><em>Customer Data Platform integrates with Google for seamless first-party data interoperability and in the future, easy to use segment-level insights<\/em><\/em><\/p>\n\n\n\n<p><em><em><em>New AppExchange partners for Customer Data Platform (CDP) and Commerce Cloud extend the power of Salesforce for any industry<\/em><\/em><\/em><\/p>\n\n\n\n<p><em>Crocs, Shoe Carnival, and Merz Aesthetics are providing connected experiences and growing customer loyalty with Salesforce<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>San Francisco<\/strong> <strong>\u2014 Salesforce Connections \u2014 June 8, 2022 \u2014<\/strong> Salesforce, [NYSE: CRM], the global leader in CRM, today introduced new <a href=\"https:\/\/www.salesforce.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a> innovations that connect marketing, commerce, and service data on one platform so companies can connect, automate, and personalize every single interaction and build trusted relationships at scale.&nbsp;<\/p>\n\n\n\n<p>We are in a new world, where companies face mounting pressure to do more with less and navigate a challenging labor market, all while striving to meet consumers\u2019 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">rising expectations<\/a>. Changes in data privacy laws make it difficult to meet those expectations and deliver personalized experiences, and a cookie-less future is fast-approaching. Now is the time for companies to build a first-party data strategy that connects, automates and personalizes every single customer interaction across every channel, and the new innovations launching today help them achieve that.<\/p>\n\n\n\n<p>\u201cA growing number of companies want to unify their data across marketing, commerce, and service so they can deliver truly connected customer experiences on any channel \u2014 in store, via email, or when shopping on social media,\u201d said Lidiane Jones, EVP &amp; GM, Salesforce Digital Experiences. \u201cThese innovations help companies tap into the power of automation so they can focus on what matters most \u2014 driving productivity and building trusted relationships with customers.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"js-twitter-inline\">These innovations help companies tap into the power of automation so they can focus on what matters most \u2014 driving productivity and building trusted relationships with customers.\u201d<\/span><\/p><cite> Lidiane Jones, EVP &amp; GM, Salesforce Digital Experiences<\/cite><\/blockquote>\n\n\n\n<p>The next-gen Marketing and Commerce Clouds give organizations across industries new ways to deliver unique, connected experiences.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A <strong>manufacturer\u2019s service agent<\/strong> can deliver a personalized experience by capturing shopper data signals in real time during a service interaction, offering the right third-party products and services that accompany the appliances they own.<\/li><li>A <strong>healthcare insurance provider<\/strong> can drive productivity and revenue by delivering timely and relevant product recommendations in response to a customer\u2019s survey answers.&nbsp;<\/li><li>A <strong>bank\u2019s client manager<\/strong> can surface a client\u2019s credit history, accounts, and previous customer service interactions from a single, unified profile and make recommendations for a new credit card based or applicable promotions and the client\u2019s financial needs.<\/li><li>A <strong>retailer <\/strong>can better connect with shoppers by identifying the products most appealing to each customer demographic and automatically syncing product catalogs with targeted social media ad campaigns that link to the retailer\u2019s ecommerce site.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Feature Information<\/strong>:<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-next-generation-of-marketing-cloud-helps-companies-unlock-customer-value-with-data\">The next generation of Marketing Cloud helps companies unlock customer value with data&nbsp;<\/h2>\n\n\n\n<p>Marketing Cloud makes it easy to humanize every interaction, making marketers more productive and efficient.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Triggered Campaign Messages:<\/strong> This feature brings together <a href=\"https:\/\/www.salesforce.com\/blog\/next-gen-marketing-cloud-vision-product-name-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Personalization and Engagement<\/a> for personalized, 1:1 customer engagement based on new product catalog and behavioral triggers. Organizations can now use trusted first-party data to understand customers\u2019 preferred products and engage them directly when they are back in stock or on sale.<\/li><li><strong>Digital Command Center for Slack:<\/strong> With Slack as the digital HQ, brands can increase productivity by monitoring activity and performance across Marketing and Commerce Cloud from one digital command center. This helps avoid lost revenue or increased opt-outs, empowering marketers to identify and resolve issues before they have a meaningful impact.<\/li><li><strong>Google Ads and Salesforce Customer Data Platform: <\/strong>Now, brands can automatically connect their first-party data in a unified customer profile to more efficiently plan, activate, and optimize their marketing campaigns on Google Ads. This capability helps them deliver personalized campaigns using first-party data instead of cookies and, in the future, incorporate segment-level insights into the Customer Data Platform interface.<\/li><li><strong>Intelligence Ecommerce Marketing Insights App: <\/strong>This app unifies a company\u2019s commerce and marketing data and KPIs on a single platform, generating interactive dashboards with actionable insights.<\/li><li><strong>Intelligence Connector for B2C Commerce Cloud: <\/strong>This connector combines orders and product data, unlocking insights into product, revenue, and sales performance over time. Businesses can now automate the heavy lift of integrating data and understand where to shift spend to increase ROI across channels, campaigns, and products. For example, marketers can now see, in real time, the number of orders placed during a promotion, or the top three products ordered by different customer demographics.<\/li><li><strong><strong>New AppExchange Partners for Marketing and Commerce<\/strong>: <\/strong>Salesforce <a href=\"https:\/\/www.salesforce.com\/news\/stories\/new-appexchange-marketing-commerce-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> new partners for <a href=\"https:\/\/www.salesforce.com\/blog\/future-customer-data-cdp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Data Platform<\/a> (CDP) and <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/01\/13\/salesforce-fuels-future-of-commerce-with-new-innovations-and-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> on the <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce AppExchange<\/a>, the world\u2019s leading enterprise cloud marketplace. These partnerships extend the power of Salesforce to drive efficiency, deliver highly personalized experiences, and build trusted customer relationships.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-57070\" data-id=\"57070\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Digital-Command-Center_Slack-resolution_Cumulus.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">With Slack as the digital HQ, brands can increase productivity by monitoring activity and performance across Marketing and Commerce Cloud from one digital command center.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-57069\" data-id=\"57069\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Digital-Command-Center_Rules-Engine.png?w=866\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">With Slack as the digital HQ, brands can increase productivity by monitoring activity and performance across Marketing and Commerce Cloud from one digital command center.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-57067\" data-id=\"57067\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Digital-Command-Center_slack-alert_NTO.png?w=932\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">With Slack as the digital HQ, brands can increase productivity by monitoring activity and performance across Marketing and Commerce Cloud from one digital command center.<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The next generation of Commerce Cloud turns every touchpoint into a revenue opportunity<\/h2>\n\n\n\n<p>Commerce Cloud brings a new approach to digital commerce, with innovations that make every transaction more profitable.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Social Integration for Commerce Cloud: <\/strong>Brands can now create TikTok ads that redirect to their commerce sites. Using <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-tiktok-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Integration<\/a>, businesses can create and automate product feeds, segment audiences, and publish ads while finding and targeting new audiences.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Commerce Marketplace: <\/strong>Brands can now quickly create, manage, and scale a marketplace solution on Commerce Cloud, extending their catalog range with products from other companies and reaching new channels and buyers. This can drive new revenue streams including increasing cart sizes, commissions, and membership subscription fees from vendors.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>NFT Cloud:<\/strong> Salesforce\u2019s NFT Cloud pilot lets brands expand customer experiences to Web3 environments in a sustainable and trusted way. They can mint, manage, and sell non-fungible tokens (NFTs) directly on the Salesforce Customer 360 Platform and securely connect customer data to gain a 360-degree view across a customer&#8217;s physical and digital worlds.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Commerce for Customer Service: <\/strong>Service departments can transform into revenue drivers with new capabilities that give agents a complete view of order history across channels and the ability to issue returns, exchanges, promotions or complete orders, without transferring them to other departments. Digital engagement capabilities like bots complete orders faster and build loyalty through enhanced post-purchase service experiences.<\/li><li><strong>Seamless Commerce: <\/strong>Businesses save time and money with an all-in-one commerce, order management, and payments solution supported by partner services.<\/li><\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"57065-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Seamless-Commerce.png?w=1024\" alt=\"\" class=\"wp-image-57065\"\/><\/a><figcaption><em>Businesses save time and money with an all-in-one commerce, order management, and payments solution supported by partner services<\/em><\/figcaption><\/figure><\/div>\n<div id=\"57065-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Seamless-Commerce.png?w=1024\" alt=\"\" class=\"wp-image-57065\"\/><figcaption><em>Businesses save time and money with an all-in-one commerce, order management, and payments solution supported by partner services<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Customers and partners fuel the future of engagement<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cEvery moment counts when it comes to building customer relationships, and Salesforce helps us create relevant experiences online and in stores that drive customer loyalty,\u201d said Deb Hannah, SVP Marketing at Shoe Carnival. \u201cCustomer Data Platform makes it easy for our marketing team to leverage our first-party data and gain a full view of every customer to create personalized, human moments across channels for the ideal shopping experience. Commerce Cloud powers Shoe Carnival\u2019s website, enabling us to give personalized, AI-based product recommendations that help increase sales.\u201d<\/li><li>&#8220;Salesforce empowers Merz Aesthetics with insight into what matters most to our customers, so we can fuel confidence with personalized recommendations and experiences that build long-term relationships,\u201d said Christina Wall, Executive Director, Digital Customer Engagement at Merz Aesthetics. \u201cCommerce Cloud has helped us expand our direct-to-consumer strategy to connect with patients and better serve our B2B healthcare professional customers. Salesforce Intelligence brings transparency and the power of AI to our marketing data so we can optimize every customer touchpoint.\u201d<\/li><li>\u201cAs a digitally led, customer-centric brand, we\u2019re focused on remaining nimble and creating meaningful, memorable experiences for our consumers,\u201d said Adam Michaels, EVP &amp; Chief Digital Officer at Crocs. \u201cWorking with Salesforce, we\u2019ve streamlined the online shopping experience with Commerce Cloud to support our next phase of digital growth while Marketing Cloud continues to give us a 360-degree view of our consumers and the AI-driven insights we need to deliver hyper personalized, cross-channel experiences.\u201d<\/li><\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"57079-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Commerce-Marketplace.png?w=1024\" alt=\"Unlock growth with a digital marketplace\" class=\"wp-image-57079\"\/><\/a><figcaption>Unlock growth with a digital marketplace<\/figcaption><\/figure>\n<div id=\"57079-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2023\/12\/Commerce-Marketplace.png?w=1024\" alt=\"Unlock growth with a digital marketplace\" class=\"wp-image-57079\"\/><figcaption>Unlock growth with a digital marketplace<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Availability<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Triggered Campaign Messages and Commerce for Customer Service are generally available today.<\/li><li>Seamless Commerce is expected to be generally available in June 2022.<\/li><li>Social Integration for Commerce Cloud, Commerce Marketplace, and Digital Command Center for Slack are expected to be generally available in September 2022.<\/li><li>Intelligence Ecommerce Marketing Insights App is expected to be generally available October 2022 and Intelligence Connector for B2C Commerce Cloud is generally available today.<\/li><li>The updated Google integration is expected to be generally available in the months to come.<\/li><li>NFT Cloud is currently in closed pilot. Learn more about NFT Cloud <a href=\"https:\/\/www.salesforce.com\/products\/web3\/nft\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>The 2nd Edition of the State of Commerce Report is available <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience&nbsp; Customer Data Platform integrates with Google for seamless first-party data interoperability and in the future, easy to use segment-level insights New AppExchange partners for Customer Data Platform (CDP) and Commerce Cloud extend the power of Salesforce for any industry Crocs, [&hellip;]<\/p>\n","protected":false},"author":409,"featured_media":7640,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1112],"sf_theme":[1115],"sf_topic":[1100,1127,1093],"sf_product":[1128,1135],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1110],"sf_collection":[],"sf_visibility":[],"coauthors":[1097],"class_list":["post-7639","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-automation","sf_topic-commerce","sf_topic-digital-transformation","sf_product-commerce-cloud","sf_product-marketing-cloud","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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