{"id":8918,"date":"2024-02-27T22:00:00","date_gmt":"2024-02-27T22:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=8918"},"modified":"2024-04-18T03:49:34","modified_gmt":"2024-04-17T17:49:34","slug":"einstein-copilot-news","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/02\/27\/einstein-copilot-news\/","title":{"rendered":"Salesforce\u2019s Einstein Copilot is Here: The Conversational AI Assistant for CRM that Delivers Trusted AI Responses Grounded with Your Company Data"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Einstein Copilot delivers trusted responses because it\u2019s grounded in your company\u2019s unique data and metadata, enabling it to deeply understand your business and customer relationships<\/em><\/li>\n\n\n\n<li><em>Einstein Copilot is natively embedded across Salesforce applications to deliver a consistent user experience that can answer questions, generate content, and dynamically automate any action to deliver better productivity, deeper customer relationships, and higher margins<\/em><\/li>\n\n\n\n<li><em>Salesforce customers can access Einstein Copilot by upgrading to Einstein 1 Editions of Salesforce that include Data Cloud, AI, and CRM in a single offering<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p><strong>San Francisco<\/strong> <strong>\u2014<\/strong> <strong>February 27, 2024 \u2013<\/strong> Salesforce (NYSE: CRM), the #1 AI CRM, today announced the public beta availability of <a href=\"https:\/\/www.salesforce.com\/einsteincopilot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a>, a new customizable, conversational, and generative AI assistant for CRM.<\/p>\n\n\n\n<p>Unlike other AI assistants or copilots that lack adequate company data to generate useful responses, Einstein Copilot enables Salesforce customers to generate responses using their own private and trusted data, while maintaining strict data governance and without requiring expensive AI model training. As a result, Einstein Copilot can answer questions, summarize content, create new content, interpret complex conversations, and dynamically automate tasks on behalf of a user, all from a single, consistent user experience embedded directly within Salesforce\u2019s #1 AI CRM applications.<\/p>\n\n\n\n<p>This is made possible by combining a conversational UI, a foundational large language model, and trusted company data that enables Salesforce users to tap into the power of generative AI and interact with their applications in entirely new ways.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSay hello to Einstein Copilot.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/salesforce.com\/einsteincopilot\/?d=cta-body-promo-8%20\" target=\"_blank\">\n\t\t\t\t<span>Learn more about the conversational AI for CRM<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t\t<\/aside>\n\n\n\n\n<p>\u201cAI is the single most important moment in the history of our industry. It will deepen customer relationships, increase productivity and drive higher margins at every company,&#8221; <strong>said Marc Benioff, Chair &amp; CEO, Salesforce<\/strong>. \u201cOur new Einstein Copilot brings together an amazing intuitive interface for interacting with AI, world-class AI models and above all deep integration of the data and metadata needed to benefit from AI. Einstein Copilot is the only copilot with the ability to truly understand what is going with your customer relationships.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span class=\"js-twitter-inline\">Einstein Copilot is the only copilot with the ability to truly understand what is going with your customer relationships.<\/span><\/p>\n<cite><strong>Marc Benioff, Chair &amp; CEO, Salesforce<\/strong><\/cite><\/blockquote>\n\n\n\n<p><strong>Why it matters<\/strong>: <a href=\"https:\/\/slack.com\/blog\/news\/new-slack-research-shows-accelerating-ai-use-at-work\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> of IT executives believe that generative AI will have a major impact on their companies, and according to <a href=\"https:\/\/slack.com\/blog\/news\/new-slack-research-shows-accelerating-ai-use-at-work\" target=\"_blank\" rel=\"noreferrer noopener\">new research from Slack<\/a>, AI use in the workplace accelerated 24% in the past quarter alone. And, <a href=\"https:\/\/slack.com\/blog\/news\/new-slack-research-shows-accelerating-ai-use-at-work\" target=\"_blank\" rel=\"noreferrer noopener\">80% of employees<\/a> using AI say that it is already improving their productivity. This increased AI adoption indicates that AI is becoming a crucial tool for accomplishing practical business tasks throughout an organization.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/VcGu4F1oNgPa47zdPBfCqP.jpg\"  data-uuid=\"VcGu4F1oNgPa47zdPBfCqP\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>How customers can purchase Einstein Copilot<\/strong>: Customers can tap into the full power of Salesforce with Einstein 1 Editions, simplified technology packages for businesses looking to accelerate growth and speed productivity with the #1 AI CRM. Einstein 1 Editions provide organizations in every industry access to the best of Salesforce technology, including CRM, Einstein Copilot, Data Cloud, Slack and Tableau in a single offering, helping them transform their business and deliver stronger customer experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-einstein-copilot-capabilities\"><strong>Einstein Copilot Capabilities<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grounding prompts in Data Cloud: <\/strong>Einstein Copilot grounds its responses with trusted business data from Data Cloud to provide the necessary context for the highest quality outputs. This allows Einstein Copilot to generate more precise and tailored responses based on trusted company data.<\/li>\n\n\n\n<li><strong>Out-of-the-box \u201cactions\u201d: <\/strong>Einstein Copilot comes with a library of out-of-the-box actions \u2013 pre-programmed capabilities, automated responses, or business tasks performed by Einstein Copilot \u2013 that the AI can perform for the user when prompted. Actions can be combined to execute dynamic multi-step plans. For example, a customer service agent can ask Einstein Copilot to close a case and open a sales opportunity or sell an add-on, and Einstein Copilot will understand the user&#8217;s intent and can execute the task \u2014 or tasks \u2014 in the flow of the service experience. With Einstein Copilot there are no silos between applications or data.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignwide cluster-content has-vivid-purple-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-say-hello-to-einstein-copilot\">Say hello to Einstein Copilot<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.youtube.com\/watch?v=2G6MQpFnQLM\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=1024\" alt=\"\" class=\"wp-image-75322\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-video-what-makes-einstein-copilot-possible\"><a href=\"https:\/\/www.youtube.com\/watch?v=2G6MQpFnQLM\" target=\"_blank\" rel=\"noreferrer noopener\">Video: What Makes Einstein Copilot Possible?<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/AdminBlog_CoPilot.jpg?w=1024\" alt=\"\" class=\"wp-image-75329\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-get-started-with-einstein-copilot-custom-actions\"><a href=\"https:\/\/admin.salesforce.com\/blog\/2024\/einstein-copilot-actions-best-practices-spring-24\" target=\"_blank\" rel=\"noreferrer noopener\">Get Started with Einstein Copilot Custom Actions<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=1024\" alt=\"\" class=\"wp-image-75323\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-5-business-uses-for-an-ai-copilot\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Business Uses for an AI Copilot<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Einstein_CoPilotBadge.jpg?w=1024\" alt=\"\" class=\"wp-image-75324\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-trail-build-ai-assistants-with-einstein-copilot\"><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/build-ai-assistants-with-einstein-copilot\" target=\"_blank\" rel=\"noreferrer noopener\">Trail: Build AI Assistants with Einstein Copilot <\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customize Einstein Copilot for specific business needs:<\/strong> Einstein Copilot can be customized to accomplish specific sales, service, marketing, commerce, and IT tasks, ensuring company and industry policies are applied. Copilot Builder can create custom actions for Einstein Copilot, Prompt Builder activates custom prompts in the flow of work, and Model Builder uses proprietary AI models to power custom Einstein Copilot functionality.<\/li>\n\n\n\n<li><strong>Reasoning engine to interpret intent and choose the best action:<\/strong> Einstein Copilot\u2019s reasoning engine \u2013 the process that interprets and processes information to make informed decisions, solve problems, or generate insights \u2013 interacts with an LLM by analyzing the full context of the user&#8217;s prompt, determining the actions or series of actions to take, and generating the output. For example, if a sales rep asks Einstein Copilot, \u201cHelp me recommend a new product tier to my customer,\u201d Einstein Copilot can determine which products the customer currently has, understand the upgrade options, and transition the customer into a new high-value marketing segment. Finally, Einstein Copilot can update the information across multiple systems with MuleSoft and Salesforce Flow.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Generating trusted responses and actions:<\/strong> Einstein Copilot serves up trusted AI interactions with privacy and security measures provided by the <a href=\"https:\/\/www.salesforce.com\/products\/secure-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a>. The Einstein Trust Layer is part of the Einstein 1 Platform and performs functions like masking personally identifiable information (PII), scoring outputs for toxicity, and helping to protect information from unauthorized access and data breaches through zero-data retention from Salesforce\u2019s LLM partners.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/ZwTB5UjxHykfuwHjL6N82p.jpg\"  data-uuid=\"ZwTB5UjxHykfuwHjL6N82p\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sample-use-cases\"><strong>Sample Use Cases<\/strong><\/h2>\n\n\n\n<p>Einstein Copilot revolutionizes how teams and industries use AI to enhance productivity and personalization, conveniently within their flow of work. Using natural language prompts, <strong>salespeople<\/strong> can accelerate deal closures by summarizing records or generating customized communications to provide more personalized client engagement. <strong>Customer service and field service agents<\/strong> can streamline case resolution and boost customer satisfaction by surfacing relevant answers, offers, and data from disparate systems. <strong>Financial service<\/strong> companies can simplify client onboarding and craft personalized financial plans by automating data collection and analysis, enabling advisors to dedicate more time to client relationships and strategic advice.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Einstein has helped our agents be more efficient and confident in their work, without losing the human connection we pride ourselves on as a company.<\/p>\n<cite><strong>Adam Ashworth, Senior Salesforce Administrator, Wonolo<\/strong><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-quotes\"><strong>Customer Quotes<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cWith <\/em><strong><em>Einstein Copilot<\/em><\/strong><em>, our service teams will be able to quickly handle requests, from generating replies to suggesting activities. It will make our teams more efficient, letting us prioritize the guest experience.\u201d \u2013 <\/em><strong>Robert Marusi, Chief Commercial Officer, Turtle Bay Resorts<\/strong><\/li>\n\n\n\n<li><em>\u201cSalesforce took the time to understand Wonolo\u2019s needs and offer solutions that addressed our pain points. We have been able to bring all the information our agents need together in one place. Einstein has helped our agents be more efficient and confident in their work, without losing the human connection we pride ourselves on as a company.\u201d<\/em> <strong>\u2013 Adam Ashworth, Senior Salesforce Administrator, Wonolo<\/strong><\/li>\n\n\n\n<li><em>\u201cEinstein Copilot will improve our team\u2019s support to McLaren Racing partners. Our teams will use their AI assistant to efficiently summarize partner requests, streamline communication, and foster stronger relationships with our partners.&#8221; \u2013<\/em><strong> Ed Green, Head of Commercial Technology, McLaren Racing<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pricing\"><strong>Pricing<\/strong><\/h4>\n\n\n\n<p>Customers can access Einstein Copilot by purchasing Einstein 1 Editions or by adding it on to Enterprise or Unlimited Editions. Detailed pricing information is available <a href=\"https:\/\/www.salesforce.com\/au\/editions-pricing\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"13204\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/agentforce-for-communications-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" 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loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/au\/news\/wp-content\/uploads\/sites\/19\/2025\/12\/Lets-Talk_-How-Conversation-Design-Enables-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/au\/news\/stories\/state-of-sales-report-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Productivity Gap: New Survey Shows ANZ Sales Teams Are Betting On AI Agents To Help\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_press_release\/8918\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-global-availability\"><strong>Global Availability<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einstein Copilot is available in beta globally for Sales Cloud and Service Cloud, with Commerce Cloud and Marketing Cloud available later in 2024.&nbsp;<\/li>\n\n\n\n<li>Einstein Copilot currently supports data residency in the United States and the English language.<\/li>\n\n\n\n<li>Additionally, Einstein Copilot for Tableau will be launching later this year in H2. Currently Tableau supports generative AI capabilities with <a href=\"https:\/\/www.tableau.com\/products\/tableau-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Pulse<\/a> and <a href=\"https:\/\/www.tableau.com\/products\/tableau-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Copilot<\/a> (now in Beta).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-get-started\"><strong>Get started<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.salesforce.com\/einsteincopilot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Einstein Copilot<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/form\/einstein-gpt\/contact-us\/?d=pb\" target=\"_blank\" rel=\"noreferrer noopener\">Talk to an expert<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More Information<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about the <a href=\"https:\/\/www.salesforce.com\/au\/products\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/au\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><\/li>\n\n\n\n<li>Learn more about Einstein Copilot on <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/build-ai-assistants-with-einstein-copilot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways San Francisco \u2014 February 27, 2024 \u2013 Salesforce (NYSE: CRM), the #1 AI CRM, today announced the public beta availability of Einstein Copilot, a new customizable, conversational, and generative AI assistant for CRM. Unlike other AI assistants or copilots that lack adequate company data to generate useful responses, Einstein Copilot enables Salesforce customers [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":8910,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1112],"sf_theme":[],"sf_topic":[1092,1100,1093],"sf_product":[1174],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[],"sf_visibility":[],"coauthors":[1484],"class_list":["post-8918","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-digital-transformation","sf_product-einstein","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce\u2019s Einstein Copilot is Here: The Conversational AI Assistant for CRM that Delivers Trusted AI Responses Grounded with Your Company Data - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/02\/27\/einstein-copilot-news\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce\u2019s Einstein Copilot is Here: The Conversational AI Assistant for CRM that Delivers Trusted AI Responses Grounded with Your Company Data\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways San Francisco \u2014 February 27, 2024 \u2013 Salesforce (NYSE: CRM), the #1 AI CRM, today announced the public beta availability of Einstein Copilot, a new customizable, conversational, and generative AI assistant for CRM. 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