{"id":9498,"date":"2024-04-22T05:00:00","date_gmt":"2024-04-22T12:00:00","guid":{"rendered":""},"modified":"2024-04-23T03:31:24","modified_gmt":"2024-04-22T17:31:24","slug":"ihg-customer-news","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2024\/04\/22\/ihg-customer-news\/","title":{"rendered":"IHG Hotels &amp; Resorts Aims to Boost Guest Loyalty with Salesforce"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>IHG Hotels &amp; Resorts will become the first global hospitality company to standardize on Salesforce Loyalty Management<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>San Francisco &amp; Windsor, UK \u2014 April 22, 2024<\/strong> <strong>\u2014 <\/strong>Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced an expanded relationship with <a href=\"https:\/\/www.ihgplc.com\/en\/news-and-media\/news-releases\" target=\"_blank\" rel=\"noreferrer noopener\">IHG Hotels &amp; Resorts<\/a> (NYSE: IHG, LON: IHG), one of the world\u2019s leading hotel companies with more than 6,000 hotels across 19 global brands, to drive guest loyalty through its IHG One Rewards program and unlock efficiencies, deeper personalization, and faster innovation.<\/p>\n\n\n\n<p>Customer expectations are changing, with <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/customer-spending\/\" target=\"_blank\" rel=\"noreferrer noopener\">65% of consumers<\/a> saying they will remain loyal to companies that offer more personalized experiences. To meet these expectations, IHG is standardizing its CRM on the <a href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a>, which brings CRM, AI, data, and trust on a single, unified platform to drive customer loyalty, more tailored guest experiences, and greater efficiencies.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tThe Einstein 1 Platform unifies your data, AI, CRM, development, and security into a single, comprehensive platform.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/au\/products\/platform\/\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/au\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>\u201cAs we continue to enhance the IHG One Rewards loyalty program, one of our top priorities is ensuring our guests have a booking and stay experience that is customized to their individual travel needs,&#8221; said Heather Balsley, Global Chief Commercial &amp; Marketing Officer at IHG Hotels &amp; Resorts. &#8220;Our collaboration with Salesforce will enable us to further enhance the technology, tools, teams, and solutions that power our loyalty program, allowing us to provide personalized content and offerings that ultimately drive a deeper connection to our most valued guests.\u201d<\/p>\n\n\n\n<p>\u201cBy bringing more data into Salesforce, IHG Hotels &amp; Resorts is able to garner greater insights that will contribute to an unparalleled experience for guests and hotel owners,\u201d said Jeff Amann, EVP &amp; GM, Salesforce Industries. \u201cWith the Einstein 1 Platform, IHG is delivering joy for its guests today while setting itself up to leverage new technologies like AI that help optimize guest interactions in the future.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With the Einstein 1 Platform, IHG is delivering joy for its guests today while setting itself up to leverage new technologies like AI that help optimize guest interactions in the future.\u201d<\/p>\n<cite>Jeff Amann, EVP &amp; GM, Salesforce Industries<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-ihg-hotels-amp-resorts-is-innovating-with-the-einstein-1-platform\"><strong>How IHG Hotels &amp; Resorts is innovating with the Einstein 1 Platform<\/strong><\/h2>\n\n\n\n<p>IHG One Rewards members spend 20% more than nonmembers and are estimated to be nine times more likely to book directly with IHG\u2019s global websites and the IHG One Rewards mobile app.&nbsp;<\/p>\n\n\n\n<p>With the Einstein 1 Platform and its adoption of <a href=\"https:\/\/www.salesforce.com\/au\/products\/loyalty-management\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty Management<\/a>, IHG will be able to foster even stronger relationships with guests and grow its loyalty membership with predictive AI capabilities. In addition, IHG is leveraging <a href=\"https:\/\/www.salesforce.com\/au\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/au\/products\/service-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a> to accelerate innovation and create more tailored customer service.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seamless brand experience for guests: <\/strong>Through the expanded use of Data Cloud, IHG Hotels &amp; Resorts will create a single source of truth for millions of customer profiles, unifying data from multiple external systems, and creating seamless guest experiences across the company\u2019s 19 global hotel brands. With Salesforce and other technology partners, IHG is laying the foundation to use <a href=\"https:\/\/www.salesforce.com\/au\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> to help guests manage their stays more effectively.\u00a0<\/li>\n\n\n\n<li><strong>Customer engagement and marketing: <\/strong>When a potential guest visits an IHG Hotels &amp; Resorts booking page but doesn\u2019t complete a booking, a segment is created in Data Cloud and sent to <a href=\"https:\/\/www.salesforce.com\/au\/products\/marketing-cloud\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> for activation to encourage the member to come back and complete the transaction.\u00a0<\/li>\n\n\n\n<li><strong>Transforming the approach to guest loyalty:<\/strong> With Service Cloud, IHG Hotels &amp; Resorts will be able to tap into a 360-degree view of their guests, offering more tailored customer service and delivering more accurate, faster resolutions to guest inquiries. Marketing Cloud also helps IHG Hotels &amp; Resorts more effectively reach customers through channels they prefer, whether email, SMS, or push notifications.&nbsp;<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"12800\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/au\/news\/stories\/salesforce-partner-innovation-awards-anz-2025\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" 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href=\"https:\/\/www.salesforce.com\/au\/news\/wp-json\/wp\/v2\/sf_press_release\/9498\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information-nbsp\"><strong>More information:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.ihg.com\/onerewards\/content\/us\/en\/tier-benefits\" target=\"_blank\" rel=\"noreferrer noopener\">IHG Hotels &amp; Resorts<\/a><\/li>\n\n\n\n<li>Learn more about the <a href=\"https:\/\/www.salesforce.com\/au\/products\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a> from Salesforce<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-ihg-hotels-amp-resorts-nbsp-nbsp\">About IHG Hotels &amp; Resorts&nbsp;&nbsp;<\/h4>\n\n\n\n<p><a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrnUSQ2p6m-2B5Oz5K-2BKxCnfcU-3DwPYT_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6b8ilG4i3OoyACaFJU5I83HKi99ynJRnSpgolNJN4-2FOUDtmJq13annvc4Fw6TlbTFMS3Jh9W42sySGyt0geqp-2BNghhIbdG-2B18Hgy16ASydRO3Z8ggaNZKdU4z5D-2BSD7vyRHJi52GygTZnc8gFMs7-2BsQ-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmXEpK2jc$\" target=\"_blank\" rel=\"noreferrer noopener\">IHG Hotels &amp; Resorts<\/a> [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.&nbsp;<br>&nbsp;<br>With a family of 19 hotel brands and<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=T-2Fn3OVRavEvfp-2BcwHA4A99imKpoqIJxvmXwKaaQPh-2F0-3DygFb_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6Oq8lyDW5KoQFtyJe-2Bm18YjgiHAhr23RBEd1PKOwFYY8z7PScBuJSe1ztaC6p56jTzGST-2Fvc-2BetCMz1pPnnGDUjyivzqA2pH29Vmiz8T-2BmmunkBHoR5LSxI1VjgVEsv7cApWyuKiG8-2BGNJnO5ejYTcA-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmb01-ewc$\" target=\"_blank\" rel=\"noreferrer noopener\"> IHG One Rewards<\/a>, one of the world&#8217;s largest hotel loyalty programmes, IHG has more than 6,300 open hotels in over 100 countries, and a development pipeline of over 2,000 properties.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Luxury &amp; Lifestyle:<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrjdVgTJp9tQ1XEv2fFkzpEzPmhFFsDFYKs2YFO8H43zmdXnj_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6ZCJBCHV5c2zlO6Q7C4u9patneznmYZHqn3WmQFw38haA9CwTnOaC4AB61pWhtfZjyVN9uFl-2FbEU1-2B-2B5VKFZLURDXGCBoylyQHhQblLTPpW5eqV1Rk40awFzn-2BXMGD7Bj4gYWkCAn7lqeTgBDMNXeoQ-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmWM9f9BQ$\" target=\"_blank\" rel=\"noreferrer noopener\"> Six Senses Hotels Resorts Spas<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrsw6BxdhOLtnAoXIlJyom04dhTH9uL47TIyBpPukF9Ir9AnVvsHumjHFRlFYGuk1Eg-3D-3Dxlam_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6xRBe-2FCP8WC9LXT6eAVX9-2FNdAhvIaeIV-2BgjuY3nCQMXkjVzZXnCW4IsG5pOcE41wgc7K2aYU-2BDxIkOoyo9IbYUQsRm6XQEsj-2FmiehQVeB03gMWJcyayBUE-2FRZ-2B-2BaXV405k0zIWXMH4DqBYWoao-2FvCcg-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmUTMQA1o$\" target=\"_blank\" rel=\"noreferrer noopener\"> Regent Hotels &amp; Resorts<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrq4PAjG2jGSeW4mpFV3sFoPv9Qn-2F4uruPAIbp191yjJ8DZktPSyZjMW9G6q53eNbb9Pav7dO6Qzs7UPaLXAMESA-3DjxNo_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP66l-2FglttdkjtGj6nuUU4ujbG07RC6J78w6yAkN7XY18QMj5zBtQnmGnFPBFlZGh8-2BfNRR1RNS9MzmsqZ48gBb207p0c7bjGcIqn35OoiZQZjDQxR9M6KKl4CSA31SaIJJ5Q6JqHZ34TTBK-2FMwpUVeVg-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmSsNL3YQ$\" target=\"_blank\" rel=\"noreferrer noopener\"> InterContinental Hotels &amp; Resorts<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrp86EkumK0AKPwmV-2Fx6nmWxI7fM-2BzO1uvwut7RPo9skQyZu972q8OgnrQGI4d37F-2FA-3D-3DeNpB_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6YG2X3bDrEo90caQ38TrP0drdN8D05M2LQh-2B2zwrPthpxPkqxc0Z0rGJqkFACPBuELRer9I4BbEYuEctjbCDWZTh9fe7rpqgi2B56iD6KeGljZQMmpvtQj8tlDQZHNgCQtC60ECZD-2FrqQ1mMF39oC2g-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmShFR6cK$\" target=\"_blank\" rel=\"noreferrer noopener\"> Vignette Collection<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrrbz3zHvBffHMsqcetI-2BwCH4I3DFQkbN5qJUFpZZswuSwQUU89r9VRJfV5-2BWMYGwE82HBu7RKUn-2FWBsiov846s4-3D6ohn_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6qyxpQRlvUlyXZxunEsEXM-2FCjfsTMkdFI9YSYP2-2BEVMrAPm4GHMKz-2Bq6CGBzoV-2FSObYLapRJTIC99iorS9kI-2FNivAQ7DFT7xcFIaLoyGhuJVj1QL0yZCG5OKYqSvMIowvuRh-2BAvjA12d6ByS-2Fez0Aaw-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmdLF1I1k$\" target=\"_blank\" rel=\"noreferrer noopener\"> Kimpton Hotels &amp; Restaurants<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrqNC9iPq4IGnefM-2FYh5PkBI-2BketzHsUukNHvHtZsA3G7UEnXOnn3GykWm-2FZwE3Wx-2FNY2Zjuy7jnyR-2FnqECns8-2Fg-3DT_3W_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6N2gGAI0Y3KDMo-2FphvS177ftQlKiTgno6XROoVnsHexdu8c-2B-2FRWEYeGaCenpS61BCqnAuj2x1mceG-2BQh9Er-2FjtvG-2FuCd548yv2RC-2BDn921CEMapOJpBqrswXAN7udK18V5ayAsVy0N0ohDGeYT4IpAQ-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmUunwO9V$\" target=\"_blank\" rel=\"noreferrer noopener\"> Hotel Indigo<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>Premium:<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrvRBK9cYxHFtO6cXhF-2FQN4PD2Yg4WckxAsSHX6LfKTgAHR8o0AJnU6U-2B69tg4HlmIQ-3D-3DpDjE_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6WnepQ164IYOZoftYZVgHVa8lqCSE8xjmXdj-2F9ls-2BRaSduW-2FWnOC9ddSEknSXxzrv05jO8n2gSOLA6AFBHMEDBG4IBq1qM-2F4hQ5lHyNStXZdTAqP67sRQub-2F6unOGSQvrQRq3KUeLfl-2BudN-2FTuaAmVw-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmVChdNEe$\" target=\"_blank\" rel=\"noreferrer noopener\"> voco hotels<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrjA19lhUTE7YG510zeBCKzsE4eCYsyRczXdYZIUqXj3Yrkk7OnvRyNkPV3sQns-2FOvA-3D-3DCIdr_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6G6PyjlN-2By2qY73fvk7XRbdYSsM8ZMp1bk7pBcOXfDtKgeOPb4rQ9DHhNMc7GgUfJusQQfglIuF6a-2B9wiTurRJ4cCjFUehNy7IKK4KWKW14fRHg8C7L0tRDP3eEFYzl-2BIbEyuBCAfj-2FLFmK-2BM8zJQ1A-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmcHbf_fd$\" target=\"_blank\" rel=\"noreferrer noopener\"> HUALUXE Hotels &amp; Resorts<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrr9LO0vjqHBBxWR80GW6XwAeW-2B2wZjQ13tl0FNdU45nCGEeYr0I1AYpO-2FNqMujgHf3XpXveYOaQykcGrSkkCxS0-3DsnhF_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6GBZy0eqXUBTunfrUVI9MH-2FSCIMVmJxO9swyfKxTXNzgkGKCi15kdbabUWzFx8-2BIjY0W8VL5Ei9Gb0fW5IUFev7hDo-2B9JRSeuydjFAvtPlpD4KiO-2BpxB7NULYRHOO6EWGsmYFb7U-2FPtMAe0-2FP4R4MiQ-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmem6IP3B$\" target=\"_blank\" rel=\"noreferrer noopener\"> Crowne Plaza Hotels &amp; Resorts<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrqjmUe-2B-2FGfbGSlO1H4ceCoBQMLYipgLi0Vdcrg9g5k4MZ2Jr9ZpRuTt-2BkvpL5KRiBg-3D-3DBzKZ_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6X-2BdhAi33rmEbMWVzLrZbT2455ED-2Fusiqx6-2Bo2trHfODukEqzqxbhAN5Juk6vKa2PuOcR5SZlhh0oDJl3tfl0hvvT-2B8ao8PZB2ZYXq6ZxNC59RLxA3HvTrne7Zp-2FK0JyB7-2Fs9JjDslHFS3FdSTB2cAw-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmW63fQRu$\" target=\"_blank\" rel=\"noreferrer noopener\"> EVEN Hotels<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>Essentials:<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrlsv6wsYY7liQ1q8nYGExb5CW5U0YfbM5G74Rm74ojlOT2hpwX94zqwfFfKO4yvsQfyqTyzVAoKTJGXNcT1-2BpBI-3DBzb0_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6On63opakhRN67MJdeGRbi3VvbMN0ERR-2F-2Fs5jR9IdzYcXClqd78TvfeMsj9KEnnJ-2FI51VUjPq4MDo7eBEHC4zaLOY3waHHUcpYVAzQHBk6SMcDp9w3IDChGWtuu-2FcUW0vvm9Q0wBlnYooTUFYAVrjSQ-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmcNKK2Z9$\" target=\"_blank\" rel=\"noreferrer noopener\"> Holiday Inn Express<\/a>,<a href=\"https:\/\/www.ihg.com\/content\/us\/en\/garner-hotels\" target=\"_blank\" rel=\"noreferrer noopener\"> Holiday Inn Hotels &amp; Resorts<\/a>,<a href=\"https:\/\/www.ihg.com\/content\/us\/en\/garner-hotels\"> Garner hotels<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrgRgr54rR6sM9H-2FnrTej9TBt0uGQXjOh5jXJJwJAlmYhVL-2BVui8M-2F7bY-2F3DENWAV8w-3D-3Dizhm_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6T-2FSiFuaFJZWm8h4yPPrniDs9ZvsIA-2FgPGyQdO-2BPNetsvYPi-2Bc0vhNyMKLBkScggO-2BymKmLu6pZSj3SXOC-2BmASkRBQJiMNjG519E0PtLUaOcisO5RsKh86eRcRoe-2FJ57prNmsu4nPBzteSA9w6KVFvw-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmeXjHCxz$\" target=\"_blank\" rel=\"noreferrer noopener\"> avid hotels<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>Suites:<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrk5nkEQjDzLXWCi-2BJo-2BxONVY9ec8sUEfWUUGy2HzR6gEawO5JJkabTFJPWoGygi-2BgA-3D-3DJxsj_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6UiU7niW6eOGQjxgz2gd3Y-2B5AV8J-2F1OKwfywu2GX-2B4TJzAbrml2ggJ-2BEfiXwsW2J6GwzRwIWBjCFwnLE7hJvOnw9ARgt6kBl2i2-2FVUIwteNEdXk-2B0KB9utGTBk4M09SXFN4-2FLK-2BOZbpzy-2FEuneFw-2BKw-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmfYazTPF$\" target=\"_blank\" rel=\"noreferrer noopener\"> Atwell Suites<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrtpDcjQZUclGEB3AANFZ2obLWiIktXt6TqibeLWsASJyCDBfxmKBfMlH5enDk5ozHA-3D-3DFy5a_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6BdS6H40MwzsSyaHWgYVWcKMa9WqfgSF8BWPEkqQP2hPpYTb7pSnd98pEbvr25dvS02nbttM6VfLyw-2BqWv6DZSUSY7rfWenWt7EbZnZe3VH0hF6J0iYRYKMyNcWnAB9m3veMVFuGSx7pvmlFod7tAEA-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmYup_IBX$\" target=\"_blank\" rel=\"noreferrer noopener\"> Staybridge Suites<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrlsv6wsYY7liQ1q8nYGExb6uQMAhiDivMnarIZ7tZMJj2mwvfuJyHJxN6vejW8-2FKNU6AD3jhGiHSLCyPrZMhVTM-3DGB7Y_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6FQbt9DbGPsSBE-2FvTquTgGtOuQMLaNES9vCjrGeaX11Oi9eNpLgebAnaFwP2V16hlyCpTfDMZiUEcANqPdmLV2jX6w-2Bjtf-2FvZc11fKMxIQSglNbjgR9HVZsYbEqmN6ZEbwe5uUqlsxoTz2V5UTpstXQ-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmQaWQVSP$\" target=\"_blank\" rel=\"noreferrer noopener\"> Holiday Inn Club Vacations<\/a>,<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrlNH52gbQSZqRir4qQ2SFVp1Mkrx8qeEQdLFBJH8WpgLYz6GRuEJ-2FBsPPdmEeatb-2FQ-3D-3Dv4jb_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP69C6HbVPy5PBK7Q-2BuX8zwomypNlcjY6EH7oLlzf87xNgkUSAIaiPYn6OvPqjekyZdZh-2FpJmIhEv831lTzpeJR217TzNOH4VkAvGXrj9SG0AjkB8WcUtOwaPGrVUkxkzTfa-2FXkvurRHAB3Dm5V071H8g-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmfZgs10U$\" target=\"_blank\" rel=\"noreferrer noopener\"> Candlewood Suites<\/a>&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Exclusive Partners:<a href=\"https:\/\/www.ihg.com\/content\/us\/en\/iberostar-beachfront-resorts\" target=\"_blank\" rel=\"noreferrer noopener\"> Iberostar Beachfront Resorts<\/a>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>InterContinental Hotels Group PLC is the Group&#8217;s holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG&#8217;s hotels and corporate offices globally.&nbsp;<\/p>\n\n\n\n<p>Visit us online for more about our<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrqNC9iPq4IGnefM-2FYh5PkBJdy0-2FJML-2FF-2FJ7z-2BH0b5vtoCZTbkyUgQbeunI9SvA8eqw-3D-3D-noS_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6WyrOt6OCC0Qw6oYJ2SUfhm1mj0SLXdpwuYEywrIBvMuLnVABOwa5-2F3Zrxm82boR-2BDOrh-2BZSfjzHJngpM-2BELRIN8sYNw86xpt5GbfVByNwLBEekXNVIUBCmloZ9jARDZlLIC74-2B2hrccEkKKiv-2Br21g-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmYdV9IFS$\" target=\"_blank\" rel=\"noreferrer noopener\"> hotels and reservations<\/a> and<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=T-2Fn3OVRavEvfp-2BcwHA4A99imKpoqIJxvmXwKaaQPh-2F0-3DWRyg_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6kSr4ko-2BM9Eu7mq8uC-2B1gWU2lu7lZ9F3KUBQzoAjW-2BM2B7x2abfvFBRGOT5KW4dKXLIEETVYkwQpFVGAxjLdwsYFzsqjPnQWXBEONWyuCdFv86q7tctP-2BRlgdWXXUuXbCPjNKvA-2BQ8hKWqqB6PcFfAA-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmZjOLg6A$\" target=\"_blank\" rel=\"noreferrer noopener\"> IHG One Rewards<\/a>. To download the new IHG One Rewards app, visit the<a href=\"https:\/\/apps.apple.com\/us\/app\/ihg-hotel-deals-rewards\/id368217298\" target=\"_blank\" rel=\"noreferrer noopener\"> Apple App<\/a> or<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ihg.apps.android\" target=\"_blank\" rel=\"noreferrer noopener\"> Google Play<\/a> stores.&nbsp;&nbsp;For our latest news, visit our<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrunWN1CWnwF8MHdZF25QjFPfevNZ2xnkn9aSmDKMTmnxlfG0X9fSXB4Q2B6fMRN35g-3D-3DxMNU_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6aCSgigNqryM6miCxXuCMJvehte4UDjtlMIADgsqotPvqFRETd2c53o7et-2F9QTnPYyy-2Br13fwZoMfWVq1qYChP8Uv5Pp89g94JIVCjPFhK7wSQ3ODPAn20AaK5kCvrYqwtKFigH-2FjqpqyLJZB5uuAAQ-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmUhqgr_d$\" target=\"_blank\" rel=\"noreferrer noopener\"> Newsroom<\/a> and follow us on<a href=\"https:\/\/urldefense.com\/v3\/__http:\/email.investis.com\/ls\/click?upn=Zj6GEUiS1mM-2Bqqfp5r2hrsG6Zo6-2F2Ut5hwYoMkq1nzLAge8v5j8gNh7YpQeHTDFLkMvnzlScb1JcyK3dUNb74Q-3D-3DN-si_ojq2lu66bX8JNKV7VmBiOZ2gLVi27eAYFqE40NVToEeeHiYKncxdBspif1mQlBK7ih-2B5rzYsrNnDqgQn1wszyhe5xRGUvld0NWW3KwpUnWtxiJsqB0ttFTF4eNwtEIP6UQqp7j0vy3P22zFwwYRAnFkX9qtPm4qymKcuj8trbb6UR1VpLD3W03Sap02aIIv9i9z12wfFyc9YdJXl5WjX1rZU97SK3gcLRHFyNFMtWV1UvokY4GQiPGfiAwl0VTqduQQDhAYnGHvqMJ5hO-2Fg-2FMw-3D-3D__;!!EOxaMA!CjjXZ7KAZ7idANJdcoLB7daWoS810tckeGbds16Y8bqw50-1iPUaVwYwmTfTL10J$\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IHG Hotels &amp; Resorts will become the first global hospitality company to standardize on Salesforce Loyalty Management San Francisco &amp; Windsor, UK \u2014 April 22, 2024 \u2014 Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced an expanded relationship with IHG Hotels &amp; Resorts (NYSE: IHG, LON: IHG), one of the world\u2019s leading hotel companies [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":9489,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1126],"sf_theme":[1115],"sf_topic":[1104],"sf_product":[1135,1125,1170,1174,1122],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1094],"sf_collection":[1525],"sf_visibility":[],"coauthors":[1410],"class_list":["post-9498","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer","sf_theme-digital-transformation","sf_topic-customer-success","sf_product-marketing-cloud","sf_product-service-cloud","sf_product-data-cloud","sf_product-einstein","sf_product-mulesoft","sf_location-global","sf_collection-einstein-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IHG Hotels &amp; 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