Prospect Activity Tracking

Don’t guess at your prospects’ interests and motivations — understand them with detailed prospect tracking.

Get the feature guide

Get a 360-degree view of your prospects.

  • Paint a complete picture of prospect activity.

    See the pages your prospect has visited, files downloaded, email correspondence, and more — within the Pardot application, the CRM, or on your mobile device.

  • Turn cold calls into warm calls.

    Give sales the intel they need to reach out with relevant, personalised communications.

  • Identify qualified prospects.

    Easily pinpoint the leads that are taking high-value actions on your site, such as viewing your pricing page or downloading a buyer’s guide.


Ready to dive in with marketing automation?

Request a Guided Tour to get a hands-on look with a sales rep. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency.


Questions? Our reps have answers.
1800 667 638 (AU), 0800 450 064 (NZ)

Live Chat