Search Reporting

Tie your search campaigns back to opportunities and ROI.

Get the feature guide

Dive deeper into your paid search campaigns.

  • Integrate with your Google Adwords account.

    Tie your Google AdWords costs to Salesforce opportunity data.

  • Go beyond cost-per-click and cost-per-conversion.

    Pardot’s paid search ROI reporting calculates cost-per-vetted-prospect, cost-per-opportunity, cost-per-sale, and more.

  • Track opportunities created through paid search.

    Use paid search reporting to track opportunities created, the value of those opportunities, and revenue generated.


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