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Answers to frequently asked questions about Customer 360.
Customer 360 is the breadth of Salesforce technology — one integrated CRM platform to bring your company and customers together — from anywhere.
Customer 360 unites your marketing, sales, commerce, service, and IT departments with shared, easy-to-understand data on one integrated CRM platform. With a single view of your customer, your teams can create connected, personal customer experiences that build stronger relationships.
Salesforce Customer 360 is the breadth of our technology portfolio: one integrated CRM platform that can be used by all of your teams to manage and grow customer relationships.
You may be thinking of Customer 360 Truth, a portfolio of three products built on the Salesforce Platform that can help you consolidate customer identity, create a secure data hub, and deliver hyperpersonalised customer experiences across all your products. Customer 360 Data Manager is one of those products, and it allows you to connect all your Salesforce apps across multiple orgs to create a single global ID and profile for every customer. With Data Manager, you can create a single source of truth for every employee to work from to create more connected customer experiences.
I just need to solve a very specific problem. Is Customer 360 right for me? Where would I even start?
We’re proud of the results our customers see with Salesforce. But you don’t have to take our word for it. A customer survey completed in August 2020 revealed 95% of our customers have met or exceeded their ROI goals with Salesforce, with 40% reporting they exceeded ROI expectations. And when users expand their use of Customer 360 by integrating more products into their toolkit, these numbers only increase. Fifty-two percent of multiproduct users say Salesforce has exceeded ROI expectations.
We offer a variety of pricing options for our customers. We offer two primary options for investing in our cloud platforms.
Editions: When you select an edition, you get a bundle of some of our most popular features in one package.
Add-ons: Each add-on you select helps you customise your CRM solution to get exactly what your organisation needs. We offer add-ons with different tiers of functionality, which is similar to how our editions have varying levels of functionality for most products.
To learn more about our products and their costs, please visit the Salesforce Product Pricing page.
For organisations in the nonprofit, education, or philanthropy sectors, Salesforce offers a special version of our CRM platform and other solutions. The salesforce.org website gives more insight into how to qualify for reduced- or no-cost solutions for your organisation.
As always, our representatives are available for a no-pressure consultation to help you figure out the best solution for your budget and business needs. We can find the services and packages that will serve your current needs, with plenty of options for growth in the future.
Salesforce Customer 360 is built to work with other applications to provide a seamless back-end experience that allows you to run your organisation smoothly. One way we offer integration with other programs is through our AppExchange marketplace. Each app can be installed quickly so you and your team can start using it in your Salesforce product today.
Integration is also made possible with MuleSoft, the world’s #1 integration and API platform. With the MuleSoft Anypoint Platform™, you can connect any system, application, data, and device to unleash the full power of Customer 360.
Finally, Customer 360 Truth is a portfolio of add-on products that allow you to consolidate customer identity, create a secure data hub, and deliver hyperpersonalised customer experiences across all your Salesforce products.
If you haven’t already, be sure to watch the Customer 360 demo video. Continue learning about all the incredible solutions that make up Customer 360 by exploring the product pages of our website.
Then, be sure to head over to the Salesforce Resource Centre for thought leadership, research, and how-to content on the latest topics, and resources tailored to your role and industry.