Innovate, scale, and reach your goals faster with connected B2C ecommerce.
Unify your complete customer journey with commerce that's agile, scalable, and trusted. Unlock revenue across channels with customisable commerce experiences.
What's new in B2C commerce?
BUILD BETTER DIGITAL COMMERCE EXPERIENCES
Convert more shoppers with seamless B2C digital commerce transactions.
Optimise the conversion funnel.
Reduce abandoned carts with proven best practices, including saved carts, optimised checkout flows, and payment accelerators.
Go mobile.
Master mobile commerce with a full suite of mobile-first capabilities, including responsive design, data-driven mobile UX, and one-touch payment.
Leverage social extensions.
Extend your reach by merging digital commerce with social channels and online communities, such as Instagram and Facebook.
Empower customer service teams.
Help service agents accelerate over-the-phone orders and check out on behalf of customers with real-time access to digital storefronts and order history.
Extend digital commerce into the store.
Enable mobile access to digital inventory that store associates can offer to sell and ship in real time, anywhere in the store with our flexible add-on, Commerce Cloud Endless Aisle.
Manage the complete order lifecycle.
Connect commerce and service experiences, unify customer profiles, and unlock order history with our add-on, Salesforce Order Management.
Make ordering and payments easier.
Drive customer value and loyalty with seamless interactions throughout the customer journey. Simplify integrations and embed commerce payments quickly and easily for a better shopper experience.
Take your B2B business direct to consumer — fast.
Reach consumers anywhere with D2C commerce. Keep up with market demand and meet shoppers on the channels they prefer.
CONTROL YOUR MARKETING AND MERCHANDISING
Empower your marketers and merchandisers with efficient commerce apps.
Build commerce experiences quickly.
Design, schedule, and publish pages with Page Designer. A drag-and-drop interface and powerful reusable components make it easy to build pages with clicks — not code.
Launch campaigns faster.
Build and launch innovative campaigns, promotions, and A/B testing based on consumer behaviour, channel, and location — all without technical support.
Personalise merchandising.
Attract more shoppers, build customer loyalty, and increase conversion rates with dynamic customer segments, merchandising rules, and AI-powered recommendations.
Unify products, pricing, and catalogs.
Simplify merchandising with a centralised view of products and pricing across multiple sites, multiple languages, and multiple currencies.
Help shoppers find what they want.
Optimise customer searches and boost conversions with merchant rules that adjust for search intent and product profitability.
Boost organic traffic.
Improve page rank, build traffic, and grow faster with SEO optimisation — from product pages and categories to metadata and images.
PERSONALISE WITH ARTIFICIAL INTELLIGENCE
Harness the power of AI with Einstein — no data scientist required.
Get personal with recommendations.
Tailor the shopping experience to each user with Einstein Product Recommendations, which delivers highly personalised product suggestions with every click.
Drive revenue with customer insights.
Interpret purchasing behaviour and optimise your product bundles, sets, and deals with Einstein Commerce Insights, an AI-powered shopping basket analysis dashboard.
Create consistent experiences anywhere.
Use commerce data to power personalisation across any channel — including mobile applications — with Einstein Recommendations API.
Boost conversions with intelligent search results.
Help shoppers find what they are looking for — and more — with Einstein Predictive Sort, which automatically tailors category pages and search results to each shopper.
Improve searches with “type ahead” guidance.
Reduce abandoned searches with Einstein Search Recommendations, which offers type-ahead suggestions personalised to every shopper in real time.
Learn how Stonewall Kitchen harnesses AI-powered personalisation to drive growth.
BUILD, CUSTOMISE, AND INNOVATE YOUR SITES
Deliver custom headless commerce faster and at a lower cost.
Connect to the power of Salesforce.
Create a truly unified customer journey across all core functions with the Salesforce Platform, which connects Commerce Cloud with sales, service, marketing, and more.
Embrace API-first commerce.
Build and extend shopping experiences using our Open Commerce APIs, which surface core B2C ecommerce functionality for developers and third-party apps.
Unlock new revenue channels with scalable APIs.
Our headless commerce lets you mix and match composable capabilities to meet your business needs. Launch faster and reduce your total cost of ownership while delivering agile, innovative customer experiences.
Extend, customise, and innovate your sites.
Enhance the shopping experience with our extensive library of prebuilt, certified integrations, including payment accelerators, ratings and reviews, and loyalty programs.
Code with developer-friendly tools.
Respond to business requests and deliver innovation faster using a dev environment that provides industry-standard, JavaScript-based tools.
Go mobile-first with apps.
Develop mobile commerce apps using scalable APIs, a full development framework, and certified technology partners.
Bring commerce to any industry fast.
Accelerate your time-to-market with industry-specific solutions and apps prebuilt for common use cases.
EXPLORE GLOBAL MARKETS
Scale with ease, speed, and confidence on a platform built for your busiest days.
Go global in record time.
Minimise the risk, cost, and technical complexity of entering new international markets with our secure, borderless infrastructure.
Speak the language.
Quickly customise sites to account for customs, cultures, currencies, and languages. Give regional teams their own localised reference architecture for English, Chinese, Japanese, French, or Italian.
Execute global content strategies.
Build great digital commerce experiences with targeted content, offers, and relevant products that are organised by language, country, state, region, or city.
Manage multiple sites and regions easily.
Launch and manage all your B2C ecommerce properties — brands, sites, geographies, and devices — from a single, unified framework.
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.
