Cross-Channel Marketing Platform
Connect every moment with an omni-channel marketing platform, built directly into your CRM.
What can you do with a cross-channel marketing platform?
Grow customer relationships at scale with omni-channel marketing, powered by data and AI.
Orchestrate personalised customer journeys across every channel.
Marketing Cloud Engagement
Win new customers and engage current ones with relevant, connected customer journeys.
Build and automate email campaigns that integrate transactional and promotional messages.
Send relevant content on the customer’s preferred channel and device.
Activate first-party data to retain customers and personalise advertising across channels.
Automate relevant real-time offers for each customer.
Marketing Cloud Personalisation
Create a 1-to-1 customer experience using data to generate offers and content across your owned and operated digital channels.
Manage and change AI journey automation, and react to customer responses with real-time data.
Empower your sales and service teams to have more impactful conversations with their customers by leveraging AI and data.
Deliver Commerce Anywhere
Commerce Cloud
Deliver real-time personalised experiences through connected customer journeys, from discovery to delivery.
Launch new channels quickly and get faster time to value with the most flexible and complete commerce platform.
Increase conversion rates and merchant productivity with AI-powered merchandising, recommendations, and promotions across any channel.
Complete your cross-channel marketing platform with products from across the Customer 360.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data into a single customer profile.
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Marketing Cloud Intelligence
Optimise marketing performance and spend across every campaign, channel, and journey.
Loyalty Management
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Slack
Bring everything together in Slack to optimise marketing performance, get to market faster, and grow your brand.
Tableau
Help see and understand data to make better decisions with analytics powered by AI + Data + CRM.
Service Cloud
Personalise support across self-service, your contact centre, and the field with AI and real-time data on the #1 CRM.
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Cross-Channel Marketing FAQ
A cross-channel marketing platform is a software technology solution that enables businesses to deliver connected marketing, commerce, and service moments across multiple channels and mediums. It provides a centralised platform where digital professionals can build, run, and measure their digital efforts across various channels such as email, social media, mobile apps, websites, advertising, commerce, and more. Omni-channel marketing platforms empower businesses to deliver a unified and exceptional customer experience, drive engagement, and achieve better marketing results across multiple channels.
If delivering a consistent and seamless customer experience across different touchpoints is important for your business, an omni-channel marketing platform can help ensure that customers receive cohesive messaging and branding, regardless of the channel they engage with.
Marketing professionals and teams within organisations are the primary users of cross-channel marketing software. They utilise the software to plan, execute, and monitor marketing campaigns across multiple channels. This includes creating content, managing customer segmentation, automating workflows, analysing campaign performance, and optimising marketing strategies.
Omni-channel marketing platforms offer several benefits to businesses seeking to provide a seamless and integrated customer experience across multiple channels. Here are some key advantages of using an omni-channel marketing platform: consistent branding, improved customer experience, channel coordination, enhanced customer insights, increased conversion rates, campaign automation, cross-channel measurement, and scalability.
Choose the cross-channel marketing platform that best suits your business’s needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include: native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, and reputation (e.g., analyst reports and product reviews), as well as dependability and scalability.