Transform customer experiences with AI + Data + CRM.


Unify your customer data and take action on insights with AI and automation in real time.

Bring real-time data power to Customer 360. Save time and money while growing revenue with Data Cloud.


Connect all your customer data at scale, from any app, device, or real-time stream, with out-of-the-box connectors.


Automatically harmonise all of your data into a single customer graph.


Empower any department and any industry with unified customer profiles that adapt to their activity in real time.


Create magical experiences for your customers in critical moments when milliseconds matter most.

See real-time customer magic in action for these great brands.


Being a customer-first company means creating experiences that consistently earn our customer’s loyalty. Salesforce provides the single source of truth we need to connect the customer experience across every step in the journey.

Suzy Deering
Global CMO, Ford

Thanks to Salesforce, the whole path of our consumers can be more interconnected … at every point of their shopper journey via their preferred channels, including web, mobile, and in-store.

Asmita Dubey
Chief Digital & Marketing Officer, L’Oréal

We’ve seen explosive growth in recent years. By using AI and automation with Salesforce, we can better understand our data to deliver hyperpersonalised, connected, real-time fan experiences.

Marek Borowik
Head of Global Fan Engagement, Formula 1®

Deliver customer magic in everything you do.


Powerful Automation

Surface the most relevant workflows based on Data Cloud's real-time data with Salesforce Flow.

Intelligent Experiences

Leverage Data Cloud's unified customer data profiles to tailor experiences automatically with Salesforce Einstein.

Real-time Data

Harness the power of real-time data from any source to build a single view of your customers and take action across Customer 360 based on in-the-moment customer behaviour with Data Cloud.

Trusted Infrastructure

Data Cloud scales as your business grows, with security, compliance, and privacy built right into Hyperforce.

Data Cloud powers the first-ever real-time CRM.



Drive efficient growth with customer magic.

Use AI and automation to quickly close deals and scale productivity across all channels.


Scale service with customer magic.

Connect every customer service experience in real time.


Build real-time relationships with customer magic.

Personalise every campaign, journey, and moment in real time with connected data.


Maximise revenue and make customer magic.

Deliver commerce your way — from discovery to delivery — on the platform trusted by industry-leading brands.


Build apps and automate with low-code magic.

Create custom apps, automate any process, and secure your enterprise.


Turn real-time insights into customer magic.

Discover the world’s leading analytics platform.


Real-time customer magic across every system.

Integrate all your systems and create magical customer interactions.


Deliver real-time customer magic from your Digital HQ.

Build relationships from anywhere, empower efficiency, and engage customers in the flow of work.


Transform any industry with customer magic.

Whether you’re in automotive, healthcare, or anything in between, get industry-specific tools to grow your business efficiently.

Expand the power of Data Cloud with strategic partnerships.


Open data access

First-party advertising

Bring your own AI


Still have questions about how Data Cloud creates real-time customer magic?

See how Patrick Stokes, EVP & GM at Salesforce, breaks down the "how" behind Data Cloud.

Get the resources you need to get started.



Turn data into meaningful customer moments.

See how Salesforce uses our customer data platform to reinvent how we interact with our customers.


How customer data platforms (CDPs) help businesses navigate new waters.

Learn how real-time data from a CDP creates detailed portraits of every customer.


Supercharge your Data Cloud real-time data strategy.

Find the right partner apps and experts to help you better engage your customers.

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.


Or call 1800 667 638 (AU), 0800 450 064 (NZ)