Everything changes in a strategic marketing decisioning when predictive analytics is incorporated. The next step is to find the right tool that can accomplish these tasks. Here are some features to look for when considering a cross channel marketing system with predictive intelligence:
Templates. Look for something that incorporates predictive technology in easy-to-use templates. Most marketing software has the capability for you to upload your own content and then integrate the predictive modelling marketing to build marketing collateral quickly and easily.
Ease of integration. You’ll want a system that can integrate your marketing with the other areas of your business where you have contact with the customer (such as sales and service). This integration is key in your predictive marketing software as it will enable you to have more internal granular data points to better predict customer behaviour.
Useability. Look for a marketing software system that is easy to use. You don’t want to spend a lot of time learning the software, and the more difficult it is to adopt, the more likely your employees will drag their feet in regard to using it.
Flexibility. No out-of-the-box predictive marketing solution is likely to be a perfect fit for your business. Rather than trying to make an inexact match work with your existing processes, find a predictive marketing solution that can be customised and adapted to your business. This will be especially important when your business begins to grow, as the solution should be able to scale along with your organisation.
Automation. Look for something that can take all of the data points and send out marketing materials automatically. This is going to save you a lot of time. With predefined event triggers, software can send out material when you want to engage your customers.
Salesforce is the industry leader in helping businesses build customer relationships by utilising predictive analytics. Salesforce Marketing Cloud’s feature-rich platform is easy to use and second to none in terms of collecting data on customers, enabling you to deliver personalised, engaging marketing content that will increase your conversion rates. It has intuitive drag-and-drop tools and automation capabilities. With Personalisation Builder, you can leverage predictive analytics marketing in delivering content to your customers. Every interaction with your customers matter, and you’ll be able to see it all with the integration between Marketing Cloud, Sales Cloud, and Service Cloud.
By leveraging predictive analytics software for marketing, you’ll be able to increase your successes with your marketing campaigns. Predictive marketing takes the guesswork out of your marketing strategy, and allows you to respond dynamically to customer behaviour observed across multiple channels.
In business, you can’t see the future. However, with data-driven predictive analysis, you can enjoy the next best thing.