Meet Interaction Studio.

Visualise, track, and manage customer experiences with real-time interaction management — driving valuable engagement at the right moment, just the way your audience prefers.
Gartner Magic Quadrant for Personalisation, 2020
Discover why Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for Personalisation.

Connect every interaction

Coordinate engagement everywhere your customers interact.


Orchestrate across owned channels.

Guide the customer along the most appropriate path, triggering interactions where they are — or channels they prefer.

Connect messaging for a unified experience.

Ensure your message is consistent and relevant across all channels for a connected experience while controlling for message frequency.

Go beyond digital touchpoints.

Connect online interactions to offline ones, such as call centers, in-store POS, on-property engagement, or ATMs.

Hear customer insights straight from the customer.

8,000 global customers and buyers have weighed in their preferences. See the research.

Optimise the experience

Deliver value to the customer by anticipating and driving the next conversation.


Use decisioning to ensure relevant interactions.

Orchestrate contextually relevant experiences using a sophisticated decision engine to inspire customers to take action.

Prioritise the best experience.

Use frequency capping and business rules to ensure each offer, message, and journey is relevant to the customer.

Control campaigns at scale.

Prioritise critical offers, messages, and interactions — and pause the rest.

Listen to your customers.

Develop real-time context by listening to customer activities across your owned channels.


Learn all the ways marketing has changed this year.


Deliver immediate impact

Increase adoption and ROI with a solution built for you.


Enjoy native connectivity with the Salesforce Platform.

Trigger events and communicate in real time with marketing, sales, and service.

Drive adoption and value quickly with a user-friendly experience.

Easy-to-use, customisable configuration makes the business user’s job easier than ever.

Track events on every system.

Use click-driven instrumentation and integration through codeless tags, mobile SDKs, and APIs across every interaction.

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.