Content Marketing Optimisation Solutions

Manage and share your cross-channel marketing content from one location. Message across all your digital channels for a consistent consumer experience throughout the 1-to-1 customer journey.

 
 

Manage content sharing.

Create, manage, and track content across all your digital channels from a single location to make searching, categorising, and filtering your content easier. Assign tags, campaign associations, and owners to your content. Use quick search functionality to find content quickly.

Predict the next best content.

Build profiles of customer preferences, then use sophisticated algorithms to determine and deliver the next best content, offer, or product for every individual across channels, automatically and instantly.

 

Easily create great content.

Design and build intelligent content messaging with drag-and-drop smart content blocks and mobile-optimised templates in a user-friendly content editor. Keep track as you build with the persistent preview function. Create once and distribute everywhere.

 
 

With Marketing Cloud, our brands are no longer siloed. Now we’re really starting to listen to what our consumers have to say.”

Heather Nykolaychuk | Senior Director of Digital Marketing, Mattel

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