Listen for customer cues.

Use digital marketing solutions to trigger personalised journeys based on customer behaviour, preferences, or any data point. Automatically respond to engagement such as purchases, clicks, and email opens. Guide customers down the right path based on their current or predicted behaviour.

Connect the customer experience.

Deliver seamless, personalised customer journeys across channels, devices, and business functions. Use email, SMS, push notifications, ads, the web, and apps to reach customers on all digital channels. Incorporate sales and service activities right into the journey as part of the world's #1 CRM solution.

 

Automate the journey.

Build 1-to-1 journeys at scale by automating engagement and adapting customer interactions based on their behaviour. Use predictive intelligence to deliver timely, relevant content. Deliver simple or complex journeys for every individual, no matter the size of your customer base.

Analyse at every step.

Define specific goals, and measure everything from CTRs, timing, channels, conversions, and more. Evaluate your progress, and optimise as you go — driving real results.

 
 
 

Salesforce is making a big difference as we move from a top-down conversation to personalised engagement.”

Christophe Eymery | Head of digital, Australia & New Zealand | L’Oréal
 
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