Astro holding a Marketing GPT logo while standing in front of a collage of interfaces from Marketing Cloud Intelligence.

Marketing Cloud Intelligence

Optimise spend and customer engagement with unified performance data, automated reporting, and cost-saving AI insights.

What can you do with marketing intelligence tools?

Increase efficiency and reduce costs with our marketing intelligence platform.

Automate marketing data quality.

Create an active analysis system. Produce new insights with a connected library of more than 170 connectors for intaking data from every major advertising, commerce, CRM, and database vendor. Make your IT team more efficient with always-on updated connector maintenance and turnkey installation — where you can simply enter your credentials and start unifying your cross-channel marketing performance in minutes.

API library interface.

Connect any data stream in minutes. With our unique universal connector, powered by AI, you can bring data from any source together — from files, folders, or systems (new or old) that lack an API connection. With machine learning, you can automatically identify, prepare, and map the new data into your marketing data model, continually updating on your schedule.

Einstein connecting disparate data sources for device category.

Marketing data is everywhere, but it’s rarely consistent. Marketers need to normalise data into a unified data model to uncover impactful insights. However, this is often the slowest manual, error-prone step of the process. With an out-of-the-box marketing data model, you can organise your data into a clear and consistent taxonomy. Prepare and enrich your data with naming convention patterns, data classification, and automated maintenance alerts, so you can make decisions with understandable and trusted data.

Data map showing a breakdown of dimensions for social media buying pattern.
API library interface.
Einstein connecting disparate data sources for device category.
Data map showing a breakdown of dimensions for social media buying pattern.

Optimise at the speed of your customers.

Reporting and dashboards tell the big picture story. But what about actionable insights? With Einstein, you can select a KPI you want to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign. Einstein looks at all your data, ranking insights on what’s driving the most engagement.

Einstein pondering over data charts for conversions and impressions.

Create media plans, ingest media buys, and achieve greater ROI with a suite of paid media tools. AI uses historic performance data to suggest improvements to media plans, or even run scenario simulations, so you can better allocate your budget and predict performance. It also calculates pacing and tracks performance as a campaign is in-flight, so you can adjust as it’s running, instead of waiting for weeks after.

Discover apps, connectors, and widgets — made by experts, and ready to deploy day one. Apps package data ingestion, visualisation, and automation for specific marketing use cases — like attribution, media mix modelling, and incrementality — making it easy to kickstart your performance optimisation. Choose from a library of AppExchange-approved, partner-made apps, or enhance existing dashboards with installable widgets and connectors.

A colorful library of apps and widgets.
Einstein pondering over data charts for conversions and impressions.
A colorful library of apps and widgets.

Prove the business impact of campaigns.

Create data-driven views of your aggregate and detailed performance to display the right level of detail for every role — from executive to analyst. Choose from a library of prebuilt widgets, create your own custom widgets, and automatically create on-brand dashboards with InstaBrand.

A collage of graphs showing data for revenue, weekly cost trends, and units sold per week.

Extend the power of your unified marketing data with simple exporting. Visualise and explore your data in Tableau with a “clicks not code” native integration. Or you can push data to Snowflake, PostgreSQL, and Google BigQuery for incorporation into your enterprise data lake or warehouse.

A seagull flies across a database export form page.

Make sure everyone has the data they need, when they need it. Share real-time marketing insights across teams and departments with a native Slack integration. Schedule one-off or regular updates, embed dashboards, or download widgets for use — anywhere.

A bird sits atop the Einstein Marketing Insights interface.
A collage of graphs showing data for revenue, weekly cost trends, and units sold per week.
A seagull flies across a database export form page.
A bird sits atop the Einstein Marketing Insights interface.

Get the most out of your marketing intelligence tools with partner apps and experts.

Decision Foundry logo.
Omnicom logo.
PwC logo.
StackAdapt logo.
Goldfish Ads logo.
eContext.ai logo.
Astro standing with outstretched hands in front of the Marketing Cloud newsletter.

Stay up to date on all things marketing.

Sign up for our monthly newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.

Learn new skills with free, guided learning on Trailhead.

Marketing Cloud Intelligence FAQ

With marketing intelligence tools, marketing teams can ingest and unify all of their marketing performance data — including business data, such as revenue and spend — to analyse and optimise the business outcomes of their marketing activity.

See how top marketers are letting their data lead

The right marketing intelligence tool depends on your business needs. How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.

Marketing intelligence tools can help you solve the unique data challenges of marketing. The ability to ingest 100% of marketing data and turn that data into actionable insights helps marketing teams save significant time, make more informed decisions, and ultimately improve and prove the value of their activity.

Acquired by Salesforce in 2018, Datorama is the legacy product name for Marketing Cloud Intelligence. They are the same product.