Partner Relationship Management
Sell faster and drive channel sales and partner performance by easily managing resellers, distributors, brokers, and more — all in one place.
Maximise partner ROI with Partner Relationship Management.
Help your partners help you by streamlining the entire partner lifecycle.
Empower every partner with a personalised experience.
Quickly launch new digital experiences for partners. Personalise using your CRM data and easily configure with components and prebuilt templates.
Get partners up to speed faster by automatically guiding them through a tailored learning path.
Accelerate channel productivity with AI-powered workflows.
Help partners drive demand with pre-built journeys, marketing funds, and co-branded collateral.
Collaborate on deals and automate workflows to simplify deal registration and lead distribution.
Boost channel ROI with actionable insights and self-service capabilities.
Track channel ROI and partner performance in real time to optimise your business.
Support partners on any device by instantly serving up articles, Q&A forums, and live agents.
Extend the power of Partner Relationship Management with these related products.
Sales Cloud
Max out efficiency with better automation, data, and intelligence.
CPQ (Configure, Price, Quote)
Speed up sales cycles by giving reps a quick and easy path to creating accurate quotes and contracts.
Enablement
Boost seller efficiency and productivity with outcome-based enablement – all in the flow of work.
Sales AI
Guide sellers at every step of the sales cycle with Einstein-informed intelligence built into your CRM.
Partner Relationship Management Pricing
Start by selecting your Sales Cloud edition. Some editions already support PRM right out of the box. You can enhance your PRM solution with products like these.
Partner Relationship Management
Drive productivity by building personalised experiences for your partners
$
35
User / Month
AUD (billed annually)
- Experience Builder
- Partner Onboarding
- Channel Analytics
External Apps
Bring even more customisation to your partner portals
$
49
User / Month
AUD (billed annually)
- Sales Cadences
- Work Queue
- Salesforce Inbox
ECI & Sales Engagement
Complete your virtual selling solution with insights and automation in one place.
$
105
User / Month
AUD (billed annually)
- Sales Cadences
- Work Queue
- Salesforce Inbox
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Salesforce's PRM solution enables us to scale efficiently while giving our partners a personalised, self-service experience.
Tim TsaoGlobal Head of Partner Programs, Stripe
Get the most out of Partner Relationship Management with partner apps and experts.
Accelerate revenue growth with thousands of pre-built and consultant offerings on AppExchange. Check them out today.
Become a Salesblazer with free, guided learning on Trailhead.
Hit the ground running with partner relationship management tips, tricks, and best practices.
Ready to take the next step with the world’s #1 Sales CRM?
Start your trial.
Try Sales Cloud free for 30 days. No credit card, no installations.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Frequently asked questions
Partner relationship management (PRM) is the process of managing the relationships and interactions between a company and its partners, such as resellers, distributors, and agents. It involves collaborating with partners to increase sales and revenue, improve customer experience, and enhance market reach.
Partner relationship management software is a tool that helps businesses manage their partner relationships and interactions. It enables businesses to collaborate with partners on sales and marketing activities, track partner performance, and provide partner training and support.
PRM software offers several benefits, such as increased partner engagement, improved partner performance, enhanced collaboration between businesses and partners, streamlined partner onboarding and training, and improved visibility into partner activities and performance.
Channel sales refers to the process of selling products or services through third-party partners, such as resellers, distributors, or agents, rather than through a company's own sales team. It is a common sales strategy used by many businesses to expand their market reach and increase sales.