Data is a necessary part of business, and it’s available from a number of resources: social media, Google Analytics, business software, apps, and CRM technology. It’s not useful, however, until it’s sorted, cleaned, analysed, and made actionable.
Companies of all sizes use social media and rely on metrics from those platforms. Google Analytics is an important tool many business owners use, at least minimally, to monitor their website traffic. However, you can’t rely on these tools alone.
A CRM system helps you go deeper with all your data and metrics, including those from other sources. When your company is dedicated to maintaining clean data, or data free from errors, you can use your CRM platform to collate, tabulate, and organise that data, which is then easy to interpret with reporting features. This is one of the biggest benefits of a CRM system, and it trickles down to other benefits that become available once you have this usable data.
An advantage that CRM platforms have over other customer relationship management systems is that you can see who interacts with your company and how. For example, a lead successfully filled out a form on a landing page after seeing a particular ad on social media. You can also run reports to see where your opportunities are, how well you’re interacting with leads and customers, trends in your sales and customer service efforts, and more.