Spotify Advertising boosted B2B ad sales conversions with automation and personalised web content, leading to higher quality ads for millions of listeners.

What you need to know

Spotify is known for matching people to the content they love, whether music, podcasts, or even ads. Behind the scenes, manual sales tasks and a disjointed view of advertisers made it difficult to sell efficiently and grow revenue. With a single source of advertiser data, automated seller activity capture, and real-time collaboration, Spotify Advertising increased sales team productivity by 40% by cutting down on meetings and email traffic.

Why it matters

The perfect song can set the mood, but the wrong ad can kill it. Yet, when personalisation helps millions of listeners discover both new artists and brands, it can amplify customer relationships. With a 360-degree view of its advertising business, Spotify can see how much ad inventory it has left on certain products and who's buying it to serve up the right ads to the right customers at the right time.