Being a customer-centric company is no easy feat. Yet redesigning business practices, connecting silos, and making the right lean technology investments to rapidly sense and respond to customer needs may be among the most impactful and rewarding challenges you’ll take on in your career. They’ll also ensure that your company evolves and wins amid today’s pace of change. The urgency is real — and so is the potential.
Your journey toward customer 360 transformation starts with this playbook, but it doesn’t end here.
Want to start making meaningful connections today? Visit Customer 360 Guides on Trailhead, which include blueprints, architectures, and real-life tips that empower you to achieve your customer 360 transformation.
The first guide, Transform the Consumer Experience, walks you through how to deliver connected experiences across Commerce, Marketing, and Service even as teams are working remotely.
Ready for more? Keep the learning going with these additional resources for your path to customer centricity.