Download our new report on Trends in Partner Selling to learn about current needs and desires of your partners.
Get the reportPartner Relationship Management
Grow revenue by extending the power of Salesforce across your partner ecosystem. Build personalized partner experiences on a single integrated platform. Win with outcomes-based onboarding and branded marketing assets. Guide faster partner selling with AI insights. Automate fund requests and discounting. Ensure ongoing success with partner relationship management software built on the #1 AI CRM.
Enable resellers, brokers, and more with the complete partner solution.
Grow loyalty and close more deals with an engaging and easy-to-use partner experience — from initial onboarding to closing and servicing deals.
Tailor every partner experience to generate revenue.
Personalise the partner experience based on each user's needs with easy-to-build templates and drag and drop tools. Keep partners engaged with updated, relevant content, from enablement to AI-driven deal insights and Next Best Actions. Help partners stay on track toward revenue achievement with individualised partner scorecards — all while staying on brand.
Motivate partner action with Partner Tracks, an embedded enablement solution. Guide partners the moment they enter the PRM with in-app guidance. Steer partners toward work that will generate revenue with data-driven programs that use CRM data to promote the best outcomes and milestones. Serve up the best resources and assets to help ramp, develop, and mature partnerships.
Make it effortless for your partners to engage with you by bringing partner deals directly to Slack using the PRM for Slack app. Automate deal registration and simplify updating deal data right in the flow of conversation. With Slack AI, get up to speed fast on partner deals with channel recaps and thread summaries.
Accelerate partner productivity with automation and AI.
Stay close to partner deals with Einstein Copilot. Ensure partners sell the right way with AI-generated emails and prompts. Get up to speed fast on partner deals with channel recaps and thread summaries in Slack Connect with Slack AI. Automate deal collaboration in the flow of work with PRM for Slack.
Drive demand with the help of partners. Get partner marketing projects off the ground fast with pre-built, approved marketing journeys and co-branded marketing assets that they can tap into on their own. Make it easier for partners to execute marketing tactics with simple requests for marketing funds and campaign approval. Approve requests and campaigns right from Salesforce.
Connect partners to great deals using Einstein lead and opportunity scoring. Make it easy for them to pinpoint which deals are progressing with embedded scores and comprehensive view of current pipeline in the PRM experience with Pipeline Inspection. Help partners work faster with generative emails they can build themselves using CRM data.
Set partners up for success with insights and support.
Get visibility into deal progress and update partner selling data from any CRM using Partner Connect. Make it easy for partners to securely work and track deals as they progress by allowing teams to pull specific deals from PRM into their CRM. Give everyone automated, real-time updates on co-selling deals across multiple CRMs. Maintain data integrity and decrease duplication of efforts with easy-to-set-up data mapping.
Activate partner selling with out-of-the-box dashboards and reports specifically for them. Give them access to Einstein-generated insights about pipeline and revenue potential. Connect insights to actual deals and guide partners with steps to take to achieve more wins. Track partner leads and opportunities right in Sales Cloud.
Help partners sell by giving them quick access to the knowledge they need to answer buyer questions. Provide answers to commonly asked questions with generative AI-powered search using existing knowledge bases. Scale that support with AI-powered chatbots. Automatically route cases to the right agent when needed. Allow partners to access selling support from any device.
Extend the power of Partner Relationship Management software with these related products.
Sales Programs
Boost seller efficiency and productivity with outcome-based enablement — all in the flow of work.
Sales AI
Guide sellers at every step of the sales cycle with Einstein-informed intelligence built into your CRM.
PRM for Slack
Connect with partners and close deals directly in Slack. Automate requests and approvals in the flow of work.
9 out of 10 businesses use partners. Maximise their value.
Get fresh insights about partner enablement, AI, and more from 5,500 sales and partner pros in our “Trends in Partner Selling” report.
Partner Relationship Management Software Pricing
Start by selecting your Sales Cloud edition. Some editions already support PRM right out of the box. You can enhance your PRM solution with products like these.
Partner Relationship Management
Drive partner revenue by building personalised experiences for your partners.
AU$
35
AUD/User/Month
(Billed annually)
- Experience Builder
- Deal Management
- Channel Analytics
External Apps
Bring even more customisation to your partner portals.
AU$
49
AUD/User/Month
(Billed annually)
- Partner Relationship Management
- Additional Customised Objects
- Additional API Calls
Partner Tracks
Activate partners with outcome-based enablement.
Learn more about pricing from your sales team.
- In-App Guidance
- Milestones and Outcomes
- Enablement Analytics
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
Salesforce's PRM solution enables us to scale efficiently while giving our partners a personalized, self-service experience.
Tim TsaoGlobal Head of Partner Programs, Stripe
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Partner Relationship Management Software Frequently Asked Questions
Partner relationship management (PRM) is the process of managing the relationships and interactions between a company and its partners, such as resellers, distributors, and agents. It involves collaborating with partners to increase sales and revenue, improve customer experience, and enhance market reach.
Partner relationship management software (or channel sales software) is a tool that helps businesses manage their partner relationships and interactions. It enables businesses to collaborate with partners on sales and marketing activities, track partner performance, and provide partner training and support.
Channel sales refers to the process of selling products or services through third-party partners, such as resellers, distributors, or agents, rather than through a company's own sales team. It is a common sales strategy used by many businesses to expand their market reach and increase sales.
Partner relationship management software offers several benefits, such as increased partner engagement, improved partner performance, enhanced collaboration between businesses and partners, streamlined partner onboarding and training, and improved visibility into partner activities and performance.
Partners go by many names depending on the industry you work in: broker, agent, dealer, reseller, supplier, affiliate, and distributor - just to name a few. Regardless of their title or exact role or industry, these partners tend to need partner relationship management software or channel sales software solution
Yes! With the new PRM for Slack App, engaging and collaborating with your partners has never been easier. Learn more about the app here.