Technology has changed the face of customer service -- we’re far removed from the days of dealing solely with onsite customer service desks, submitting support tickets or contacting a call center.
Customer service has never been more social, mobile or virtual and these shifts in communication aren’t just one-sided advantages for customers. If implemented and executed correctly, new technologies such as live chat, knowledge bases, FAQ sections and self-service portals can provide significant benefits on the business side, too.
The Salesforce Service Hub is a resource center focused on sharing the latest trends, actionable insights, industry tips and best practices. Specifically, how customer service has evolved with all the innovation in technology we’ve experienced over the last two decades.
However, no matter what technology is introduced, the importance of the customer experience hasn’t changed; genuinely engaging with the customer is still crucial. That personal connection has helped strengthen relationships, build trust and loyalty between the customer and the business.
The modern recipe for providing the best customer service involves two ingredients that both equally allow you to better connect with your customer: technology and empathy.
The best way to see how Salesforce is revolutionising customer service is with a guided tour of Service Cloud. With the guided tour, we can show you how Service Cloud shines in several common use cases and scenarios.
Questions? Our reps have answers. 1800 667 638 (AU), 0800 450 064 (NZ)