Learn how Salesforce CRM can help any industry work from anywhere.



    Be the bank your customers love.


    Activate customer relationships.

    Streamline digital lending.

    Elevate digital experiences.



    Be the provider that customers can't live without.


    Unify the Prospect Journey.

    • Provide a cohesive, personalised experience to every consumer.
    • Collaborate easily across customers, reps, agents, and retailers.
    • Extend Salesforce to every device so field service agents can get the job done.

    Consumer Goods

    Stock up on customer success with the world’s #1 CRM.


    See the Salesforce advantage for consumer goods.

    • Connect the right store with the right product at the right time.
    • Get smarter about sales, retail execution, and trade promotion management.
    • Nurture leads, engage prospects, and turn consumers into repeat customers.
    • Build custom apps that empower customers, consumers, and employees.


    Transform your organisation with our government cloud.


    See the Salesforce advantage for government.

    • Innovate to accelerate mission delivery and unlock more potential.
    • Leave legacy IT systems and costly maintenance behind.
    • Count on top industry compliance standards, including FedRAMP.
    • Empower every team with our open, fast, easy solutions.


    The world’s #1 CRM, reimagined for healthcare.


    See the Salesforce advantage for healthcare.

    • Guide every patient on a personalised care journey.
    • Collaborate across the entire healthcare ecosystem.
    • Use smart, real-time insights to win member trust.
    • Accelerate acquisition, enrollment, service, and innovation.


    See how the world’s #1 CRM has insurance covered.


    See the Salesforce advantage for insurance.

    • See every shopper interaction from every touchpoint
    • Boost sales with personalised offers online and in-store
    • Better inform associates about shopper preferences
    • Make smarter business decisions using connected data

    Life Sciences

    Discover new solutions for a new era of medicine.


    See the Salesforce advantage for life sciences.

    • Empower your sales team to sell more effectively from anywhere.
    • Create a richer experience to engage with patients, physicians, and partners.
    • Deliver a better experience with customised, real-time support.
    • Secure access to in-depth drug information from any device.
    • Stay agile and innovative to keep up with emerging technology.


    Manufacture a smarter kind of customer success.


    Accelerate channel management.

    • Simplify the complex sales process, and improve margins with quote-to-cash functionality.
    • Provide personalised service with instant access to critical contracts and entitlement data.
    • Extend your sales and service capabilities to your partner ecosystem.
    • Drive deeper engagement and boost innovation with the IoT.

    Deliver intelligent field service.

    • Resolve product issues faster than ever with optimised job scheduling.
    • Provide proactive support by triggering alerts based on device data.
    • Increase first-time fix rate to lower your costs and drive more revenue.


    Move from mass media to my media.


    Maximise Audience Engagement.

    • Provide a cohesive, personalised experience to every consumer.
    • Create stronger customer relationships with relevant, engaging content.
    • Build deeper consumer relationships with mobile apps and tools.
    • Make it easy for internal teams to work together, track progress, and give feedback.
    • Manage subscriptions, browse content, update profiles, and more.


    The world’s #1 CRM solution, reimagined for nonprofits.


    See the Salesforce advantage for nonprofits.

    • Get a complete view of client, supporter, member, volunteer, and affiliate interactions.
    • Collaborate across all parties to make the case for more giving.
    • Leverage social media to keep costs in check and achieve goals fast.
    • Create internal and external communities that amplify your impact.


    Connect to your shoppers in a whole new way.


    Personalise shopper marketing.

    • Create a 360-degree view of shoppers with data from every touchpoint.
    • Boost sales with personalised offers — online and in-store.
    • Empower associates to sell more with customer purchase history data available on any device.
    • Make smarter business decisions using connected data.

    Deliver any channel service.

    • Engage with shoppers across every channel and connect the entire shopper experience
    • Transform service interactions to smart experiences with artificial intelligence
    • Empower shoppers to find answers, faster


    See the Salesforce advantage for travel and hospitality.


    Transform customer experiences for a new age of travel.

    • Create personalised guest experiences at every touchpoint
    • Deliver tailored services across every channel and property
    • Connect guests to the right offer at the right time
    • Boost conversion and loyalty with integrated marketing

    Wealth Management

    Advisors, meet your new competitive advantage.


    Grow Client Relationships

    • Have a complete view of the client, including relationships, goals, and assets.
    • Use intelligent insights to deliver more personalised advice.
    • Grow your book of business faster with productivity tools.
    • Address regulatory compliance with confidence.