ActiveCampaign Integration Guide

ActiveCampaign helps growing businesses connect and engage with their customers, and the integration with Salesforce Essentials allows you to identify and nurture leads throughout the sales cycle by leveraging industry-leading automation. Start your free trial today.

With this integration you can:

  • Trigger personalised, automated follow-up emails based on what you know about your customers and prospects.
  • Reach your customers and prospects with the right message, in the right channel, and at the right time.
  • Dynamically test your content and segments to send exactly what your customers and prospects want to see.

Options for Integrating ActiveCampaign with Salesforce Essentials

ActiveCampaign Integration with AppExchange

Integrating ActiveCampaign with Salesforce Essentials will create a seamless connection for your sales and marketing teams, providing better insights from prospect to customer. Your marketing and sales team will be in sync as records in Salesforce Essentials and ActiveCampaign will simultaneously reflect the most up-to-date information.

  • Automatically send marketing qualified leads to Salesforce Essentials
  • Map and sync custom fields on lead records
  • Automatically send new leads to ActiveCampaign
  • Trigger automations based on updates to lead profiles

Check out these instructions for configuring ActiveCampaign and the AppExchange plug-in before installation. 

Native Integrations/APIs

  • ActiveCampaign has an open API. Learn more about the ActiveCampaign API here.

Third-Party Integrations

  • Zapier and PieSync both offer integrations for ActiveCampaign.


To learn more about using a third-party to integrate, please visit here.

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