With 73% of the U.S. population using one or more social media platforms
, businesses are smart to engage with consumers in this way. Not only are consumers widely accessible through social media, but many engage with their platforms of choice on a daily basis. A majority of users log in to a social media platform at least once a day. Half of all Facebook and Snapchat users log in several times a day.
Each login provides businesses with an opportunity to engage their audiences, whether for building brand awareness, fostering brand loyalty, or providing purchase opportunities. Many social media sites have made it easier for companies to sell directly through the platforms. For example, Facebook users don’t even have to leave the platform to complete a purchase on a company’s website. Transactions now take place in Facebook itself.
While Facebook continues to dominate in social media use amongst all Americans, younger generations are also viewing YouTube, Snapchat, and Instagram much more than the older generations. Keeping up with all of these social media channels can be a burden for the small business owner. Some don’t have the tools or resources necessary to track which platforms their target audience uses most. Others just don’t have the time to interact directly with each potential customer. Luckily, there are software solutions that make tracking, analysing, and engaging customers a much more manageable proposition for the busy small business owner.
Tools like Social Studio
help make it easy for small business owners to listen to consumer conversations across various social media platforms, and analyse what people are saying about their brand. Social Studio also helps simplify engagement and customer service by combining various social media accounts into one easy-to-use platform. Small business owners can use Social Studio to run campaigns across multiple channels and then track user engagement to see which types of posts are proving most effective.
Social media marketing is becoming necessary to stay relevant in the marketplace, but it doesn’t have to be complicated. Small businesses use tools like Social Studio to run and track top-notch social media marketing campaigns without overstretching their resources.