A unified customer experience powers CGU’s transformation
CGU Insurance has been helping Australians “see it through” for generations. Now they’re taking customer service to an entirely new level. With our help, they’re unifying the customer experience greeting people with ‘one CGU’ at every interaction.

They’ve taken a new approach to risk assessment with a mobile app that takes the time out of processing quotes. Photos and GPS data upload into Salesforce automatically to give customers the fast answers they need. It’s sending new business close rates and customer retention skywards. Unfair Advantage.
“We’re pioneering a path to insurance for today’s digitally-enabled businesses. Salesforce is connecting us with our brokers and customers to get there.”
Scott Gunther, National Manager, Customer and Partner Experience
So where do you start
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