Today's consumers are > hyper-connected, better informed, and more empowered than ever. And they expect brands to deliver personalized offers, information, and service at every stage of the customer life cycle. To acquire and retain the new consumer, customer-centric brands are rapidly replacing ineffective, fragmented, < one-size-fits-all mass advertising campaigns with data-driven, one-to-one communications that are tailored to the needs, interests, and location of the consumer. As a result, these companies are converting more shoppers to buyers, producing higher revenues, and improving customer retention.
Join us as Joel Book of Salesforce Marketing Cloud discusses the major trends that are driving the convergence of marketing, sales, and customer service, and shares examples of companies using 1:1 omni-channel digital marketing strategies powered by Email, Mobile, Social Media, and Web Personalization to acquire, onboard, and retain customers.