People - your customers - have changed. To achieve business success In the age of the customer, you must focus on the customer more than any other strategic imperative. This is not about customer centricity or thinking “the customer is always right”. But what does that seismic shift mean for your business? Digital disruption fuels consumers’ hyperadoption of new behaviors and actions - and also hyperabandonment from brands not meeting their expectations. The way you compete must change, and that demands you change the way you work and go to market. Forrester will explain what customer obsession means to your business model and how to change the way you work and drive growth.