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The customer. Their expectations shape your strategies. Their needs govern your road map. They speak; you listen (or eavesdrop). The quality of their experience is the most important goal of your business. Shep Hyken and Assistly are in fierce agreement that companies will gain a distinct competitive advantage by elevating the customer and connecting every employee to the process of service and support. You can gain a disruptive advantage by increasing loyalty, retaining existing customers, and creating strong advocates. In the spirit of shared philosophy and mission, we have prepared this Top Ten List. (read more on Assistly's customer service blog)