What is branding? Your brand is the unique personality and identity of your company that sets it apart from others in the same market niche. It’s the persona your business presents to the world. A brand is composed of many diverse pieces that, together, capture the imaginations of your buyers. Some of the pieces are tangible, concrete things, but much of branding is elusive—ideas and impressions put to words and pictures. With most small businesses who ask themselves “What is branding?” — the brand is about them.
In this post on the Desk.com blog, you can read an overview of all the pieces that comprise a brand, along with some great resources to help with each step.