In the world of sales and marketing, it's critical to keep the customers you win: they are the source of your profit, they become brand advocates, and create a virtuous cycle of referrals, repeat purchases, cross-sell/up-sell, etc.
As you can see by the chart below - research shows that rather than product quality, price to value, or company brand -- the real determinant of customer loyalty is the sales experience.
Key to that experience is a sales person who helps customers think bigger -- the Challenger sales person.
This year at Dreamforce, we are thrilled to have Brent Adamson of CEB (formerly Corporate Executive Board) speak to this research and share his treasure trove of findings about sales teams at top companies.
During his breakout sessions, Brent will talk about:
Sign up for Brent's Challenger session here, though I'll be attending all 4.
And don't miss out on the Sales Cloud keynote Thursday morning.
And if you're not signed up for Dreamforce yet – what are you waiting for? — Register now.
See you in 3 weeks!