Volunteer at Dreamforce ‘12!

About a year after Marc Benioff started salesforce.com, he was inspired by General Colin Powell to integrate philanthropy into his business. And while salesforce.com was still a small start up hosted in Marc’s apartment, the Salesforce.com Foundation was born. 

At that time, Marc had a simple, but powerful, vision for the Foundation—he wanted to donate 1% of salesforce.com equity, 1% of his employees' time, and 1% of his product to improving communities around the world.

Little did he know that some 10+ years later, that vision would translate into:

  • More than 30 million in grants given
  • More than 350,000 volunteer hours contributed by salesforce.com employees; and
  • More than 15,000 nonprofits using salesforce.com for free


Known as the 1/1/1 model, Marc’s original vision still guides the Foundation and has inspired many other companies, like Google, to adopt an integrated philanthropy model.

Every year at Dreamforce, we work to share this model with salesforce.com customers. And this year will be no different.

At #df12, there will be several ways for you to give back to local communities through a series of organized volunteering activities.

Attendees of the Executive Summit, for instance, will be working with Playworks to build bikes for Bay Area children in need. They will also be able to participate in a mentoring round-table with young adults from Year Up, a nonprofit organization whose mission is to close the Opportunity Divide by providing urban young adults with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education.

There will also be several volunteer opportunities for all attendees and they can be added to your #df12 calendar right from the agenda builder. These volunteer activities will take place in the Volunteer Zones on Howard Street, right between Moscone North and South.

  • Kick off your Dreamforce this year, by helping Project Night Night put together “night night” kits for homeless children on Tuesday, September 18th from 11:00am to 2:00pm.
  • Before you go and rock out with the Red Hot Chili Peppers at the Dreamforce gala on Wednesday, September 19th, you can give back by helping the Bayview/Hunters Point neighborhood and the American Red Cross by building earthquake preparedness kits from 2:00pm to 5:00pm.
  • And after the platform keynote sessions on Thursday, September 20th from 12:00 noon to 4:00pm, you can give back by working with Playworks to help develop anti-bullying banners and letters of inspiration that will be delivered to local schools in south San Francisco.  

Giving back during Dreamforce can be a great way to take a breather from sessions, connect with other attendees in a relaxed environment, and make a positive contribution to communities in need throughout the Bay Area and beyond.  

If you don’t have time to volunteer at Dreamforce, the Foundation can also help you find ways to put your salesforce.com or other business skills to work in your home communities through pro bono service.  You can check out the “Bring Good Karma with your Admin Skills” session or connect with some pro bono experts at the Foundation booth in the Cloud Expo Hall.

Finally, after you register for Dreamforce, look for the “Volunteering at Dreamforce” Chatter group and keep up to date on all the volunteering and service activities that will be happening at #df12.  

As we mentioned, General Colin Powell (a Dreamforce speaker this year) inspired Marc Benioff to become a leader in corporate philanthropy.

 Who inspires you to give back?