How can your business benefit from real time data? Not only did I attend David Meerman Scott’s presentation on the benefits of real time data for businesses, but we had a chance to talk about the concept. By being first to share breaking news, you will capture the eyes and ears of the public and media. These eyeballs can enhance your site traffic, SEO and could even lead to sales. It’s a quick and easy way to create content for your community.
There are times when the news can be about you. In the instance of FedEx, responding quickly to a viral video and the buzz around it can actually turn the story in your favor.
According to Scott, all you need are these steps:
1. No fear.
6. Send the story to your customer base
7. Be available to engage and respond when/if the media picks up your content
8. Analyze results
9. Be ready for failure
10. Do it all over again tomorrow!
It’s time to stop making excuses, taking months to plan campaigns and involving lots of people including your lawyers. This real time mentality can result in great success but you have to jump in with both feet. And if your boss is asking for the ROI of this effort, just remember this quote from David Meerman Scott, “ROI is just code for fear.”
Want to win a new 2013 Ford Fusion Hybrid? We are so excited about the new Salesforce Marketing Cloud, we are giving one away. Join us at the Marketing Cloud Product Keynote on Thursday at 1:30 PM and you can pick up an entry form. Then drop it off with your contact details at the Marketing Cloud DF12 Campground booth by 3:30pm. For terms and conditions, click here.