Last night the two men competing for the Oval Office met on stage at the University of Denver for the first presidential debate of the 2012 election. Barack Obama and Mitt Romney traded barbs and facts in an exchange that covered domestic political issues including the economy, healthcare, and the role of government.
The volume of data produced by the use of social media platforms gave the public, as well as social media teams on both campaigns, the ability to see and engage in conversations in real time, revealing everything from sentiment to hashtags to new Twitter handles, even.
Check out this Presidential Debate primer post to learn about the social media conversations occurring before last night's event. And stay tuned as we continue to watch the conversations unfold on social over the next few weeks.
To learn how you can listen to the conversations happening on the social web, check out our ebook, The Guide to Social Media Monitoring.