This post originally appeared on radian6.com/blog.
Over the last five years, I've met with hundreds of enterprise social media folks, from CMOs to social media managers to newly-hired communications specialists. They all have one thing in common: they think their company is way behind when it comes to social media maturity. And I always tell them the same thing: If you're thinking about, planning for and participating in social media, you're already way ahead. Now there's a new way for companies to understand how their social media efforts stack up, and help them develop a path to move forward.
The Salesforce Marketing Cloud Social Scorecard (let's not call it the SMCSS, okay?) is a simple, online tool you can use to see how social media has impacted your organization to date, and develop a path to move forward. In less than five minutes you can learn where your company’s social media maturity ranks against other companies, based on more than a year of data gathered from social enterprises of every size in every market. (Plus, the dataset grows as more people participate.) The results are provided in both numeric form and on a grid showing company results across nine key metrics. We'll email you your Social Media Maturity Grid, along with a list of free enterprise social media resources tailored to your needs — a road map for the journey ahead, if you will.
The Social Scorecard looks at key metrics of a company’s social media media maturity, including:
- Ideology and Leadership
- Internal Education
- Social Listening
- Engagement and Community
- Social Content
- Social Advertising
- Measurement and Analytics
- Social Media Tools
The Social Scorecard incorporates the knowledge and expertise of many people. Amber Naslund laid the groundwork during her tenure as Radian6 Vice President of Social Strategy. I took it a few steps further and made it the core of our Social Media Needs Assessment, and Jeff Cohen developed it into what you see today, with the help of Greg Poirier at the helm of our web team. It was a team effort, and now we want you to take it further.
Give it a try. Kick the tires. Let us know if you see anything that surprises you or anything we can do better. And let's work together to make the social media world just a little more... mature. Click the image below to get started.