The largest cloud computing event on the East Coast -- Cloudforce New York City -- is broadcasting live from New York's Javits Center this Friday, October 19, 2012Tune in to watch new product demos and announcements, and to learn how customers and partners are transforming into socially connected enterprises.

The "Business is Social" keynote with CEO Marc Benioff and special guests kicks off at 10:00 a.m. EDT. The keynote will feature business leaders who are helping to transform their industries:

Tune in early for the Friday morning pre-show hosted by's Peter Coffee.  Starting at 9:30 a.m. EDT, Coffee will talk with leaders from Square, Teach for America, Chase, and more.

Watch today:

Pre-show line up:

  • Davies Office Refurbishing:  Mike Nguyen, CTO
  • Legg Mason Asset Management: Carol Zelenz, Director of Strategic Initiatives Square: Sarah Friar, CFO
  • Teach for America: Josh Griggs, Chief Administrative Officer
  • Chase: Bianca Buckridee, Social Media Operations Manager
  • Prudential: Larry Harris, Director of CRM