Walking the audience though the history of computing, staring from 1960s to present day, Marc Benioff highlighted that technology is moving at a faster pace than ever before. The big catalyst of this change is social media.
According to statistics over 70% of businesses have adopted social media and there is 47% annual growth in spend for social networking. These impressive growth percentages are mostly due to the reality that customers expect to talk to brands online and in fact there are 150 million conversations taking place every day.
In response to this incredible social revolution, salesforce.com is developing solutions that connect customers, partners, products and employees in new ways.