According EMarketer estimates, in 2012 there were 1.43 billion social network users -- a 19.2% increase over 2011. For your brand, now more than ever, social media needs to be entrenched into how you do business each and every day.
To help, we've collected our most popular social media strategy ebooks from 2012. They were viewed nearly 700,000 times. And they're all free. Here they are in order of popularity:
Looking for fresh ideas to add to your social media plan? Here you’ll learn how to integrate social throughout your entire business, train your employees, find the content sweet spots, listen for business intelligence, delight your fans, handle your detractors, and measure your growing influence.
If you produce and share fantastically useful content, your social media community will be more likely to become customers, remain customers, and send you more customers. Learn how to create a content marketing plan that results in downloads, shares and leads.
Justifying the business case for social media is a BIG question. This ebook, written by Dr. Natalie, will take you through the dos and don’ts as well as the different measures to calculate true social media ROI. You’ll soon be able to sync up your social media strategy, business goals and objectives with social media ROI calculations that prove truly valuable.
Learn the principle behind social media monitoring: the process of filtering out the millions of post, Tweets and status updates for the ones that matter to your business. This ebook also features social media monitoring success stories from VeriSign, TD Bank, Frontier Airlines, GNC, Dell and Beachbody.
Measuring your initiatives is an important aspect of understanding how your social media efforts are performing, but many find it difficult to identify the specific metrics they need. In this ebook, you’ll find step-by-step processes and explanations for establishing metrics that help you track the progress of your social media efforts.
If you want real business success, you need to develop a social media strategy to keep you honest and focused. Here, we present a straightforward, step-by-step guide to get you started on the path to social media success. There's even a Social Media Strategy Worksheet you can fill out as you go along.
Wholeheartedly embracing social media involves a sea of change in an organization. Social media isn’t just a technology that can be bolted onto the traditional way of doing things: it’s an entirely new way of relating and doing business. This ebook will help you overcome cultural/company obstacles, adopt social media and get everyone working together.
Social media for B2B organizations can be used to increase awareness, capture customer feedback, generate leads, research target markets, and monitor competition. This ebook walks you through how to set broad goals and tactical objectives so you can leverage social media for your B2B organization.
Social media allows you to be in direct contact with your customers, potential customers and brand representatives about everything from products to challenges. Here's a helpful list of ways to successfully participate in these conversations.
We are in an era where all business is social. By incorporating social media into every part of your business and marketing practice, being a social business becomes much easier to manage and scale. This has a positive impact on your bottom line, shareholder and customer happiness, lead generation and so much more. Read this ebook for all the details.
There are many more social media ebooks to come in 2013 and we always appreciate your thoughts and ideas for topics! Feel free to add your thoughts in the comments or Tweet us @salesforce or @marketingcloud. Here's to a happy, healthy and social new year!