Every company has a story to tell. Whether it's the launch of a new product, the opening of a new office or a summary of a year's worth of achievements, brands are always looking for ways to get their message out to the masses.
Social media has extraordinary reach and the ability to turn a message from unknown to widespread in a matter of hours. But when every brand is trying to accomplish the same thing, you need to try new things.
Airbnb is a community marketplace, which allows people to rent out their apartments and living spaces ato those seeking housing. It has seen incredible growth over the last few years. Though Airbnb could have sent a press release to the wires, or posted to its Facebook Page with the news, or even Tweeted out stats about its growth, the company decided to do something different. Airbnb released an incredible infographic to highlight its global growth. Among the most fascinating aspects of the infographic:
Every brand may not have the resources to create a compelling infographic like Airbnb. But the way in which the company decided to present its story can provide inspiration in the following ways:
Have you seen any other great examples of brands telling their story? Share below in the comments!