It’s almost that time of year! The
20th annual SXSW
Interactive Festival in Austin, Texas is fast
approaching. SXSW has grown to become a must-attend showcase of not only music,
but also top technologies and digital creativity from some of the biggest
thinkers in the world.
This year is shaping up to be bigger than ever, and salesforce.com is thrilled be a part of it. We will have a team onsite from March 8 to 12 for the interactive sessions, as well as our own experience, the salesforce.com Rooftop and Lounge. Let’s get a look at exactly what to expect from the salesforce.com team in Austin.
Salesforce Takes the Stage in Texas – The Sessions
How Cheating Death Helped me Live Without Fear - Michael Lazerow #sxsw #livenofear
Salesforce Marketing Cloud CMO Michael Lazerow will be in Austin to present “How Cheating Death Helped Me Live Without Fear”. Join Michael as he shares the awesome story of how cheating death changed his entire life, and led him to live more fearlessly.
Michael’s presentation will answer the following questions.
Saturday, March 9 from 5pm – 6pm CST at The Hilton, Salon JK
Sources in the Social Media Age – Joe Ciarallo #sxsw #sources
I’m excited to moderate “Sources in the Social Media Age”. I’ll be joined by Greg Galant of Sawhorse Media, Edmund Lee of Bloomberg, and Peter Kafka of Dow Jones to discuss the state of journalism in the age of social media.
The panel will tackle questions including:
Saturday, March 9 from 9:30am-10:30am CST
at the Austin Convention Center Room 12AB
Digital A to Z for B2B – Lauren Vaccarello #b2ba2z
Salesforce Senior Director of Online Marketing, Lauren Vaccarello is joined by Maura Ginty of Geographic Expiditions to discuss strategy aimed at Business to Business marketers.
The panel will address questions including”
Saturday, March 9 from 12:30pm –
1:30pm CST at the Four Seasons Ballroom (98 San Jacinto Blvd)
B2B Social Marketing: Blazing New Trails – Jamie Grenney #socialb2b
Salesforce VP of Social Media & Online Video Jamie Grenney is joined by Jason Bartlett, Head of Global Social marketing, Xerox Corporation, Jeanette, Gibson, Director of Social Marketing, Cisco Systems and Melissa Chanslor, Account Director at Text 100 to discuss how B2B organizations are expanding their focus beyond traditional forms of communications to increase direct engagement with audiences.
This session will address:
March 11, 3:30-4:30pm, Sheraton Austin, Capitol EFGH (701 East 11th St)
Keep up with Buzz and Connect with Friends at the salesforce.com Cloud lounge.
Don’t miss the chance to mix and mingle with some amazing people at our Cloud lounge in an unbeatable location – 5th and Brazos. This is a spot to drop by any time to relax, rehydrate, recharge and reconnect.
RSVP for access here http://on.fb.me/ZIQUdl
We’ll also have a social wall set up, displaying the key trends and conversations in real time – so you won't have to stare at your phone the entire time.
Be sure to save the date and stay tuned for more details!