Crises happen but you don’t have to be flying blind when they occur. Here are 6 tips for using a social media command center during times of crisis.
There are many things you can do to set yourself up for success in a time of brand crisis online. Learn to monitor insights and brand sentiment in real time. Create a clear action plan. Designate responsibility to members of your team in advance. Go through your response drill once a quarter to keep it fresh. What would you add to this list?
By creating and sticking to a crisis management plan, you’ll be ahead of the game and ready to handle any crisis the moment it hits. An ounce of prevention is worth a pound of cure!